Over the past couple of days, I’ve been at PodfestExpo 2020 in Orlando, Florida. To say it’s a great conference is an understatement.
I was a speaker in the Women In Podcasting Track. Sharing the platform with 7 other experts was quite an experience.
A common thread I’m hearing from leading podcasters is the very thing I’ve been teaching clients for quite some time; #1 FREE Way to Market a Book, Product, Service or Podcast is by being a guest podcaster.
Simply put, a guest podcaster is the featured expert on a show.
Bottom-line is this; guest podcasting gives you the biggest bang for your marketing buck. Why? Because YOU are the featured expert who is gaining visibility in front of the host’s audience. It’s really that simple.
Podcasts are growing in numbers every day. Regardless of your niche, expertise and market, there’s going to be podcast shows to appear on.
If you’re not yet in the game of booking interviews, what are you waiting for? It’s a relatively simple process.
Here are a few tips in finding shows.
- Determine who wants to hear your message. In other words, what type of audience are you a fit for? Who will benefit from your message? What type of podcasts are a great fit?
- If you’re currently a podcaster, find podcasts in your category. These will likely be a great fit.
- Pitch the host with their big why. Why should they have you on the show? What’s in it for them? What’s in it for their listeners?
- Be an easy to work with guest. In other words, make their job easy and don’t be a Primadonna.
Consistency is Key
Consistently search out opportunities. This is where a lot of people fall off. They are gung-ho for a little while and then get sidetracked. The main reason for this is the amount of time it takes to find show hosts to pitch.
The solution? Access The Podcast Interview Checklist … FREE
Check it out HERE