Anyone in sales who seeks to increase their revenues would benefit from learning how to ask for referrals. If you have done a stellar job with your current clientbase, it is likely they will be more than happy to refer others to you.
Here is a very simple formula that is guaranteed to increase your revenues.
Each day call a current customer, someone who is willing to advocate on your behalf and ask them who they know that they would be willing to refer you to. This exercise is not an exercise in selling as much as an exercise in asking.
The world of selling is made up of unlimited networks all of them crisscrossing and intersecting through relationships. Selling is mastering the art of relationships and learning to ask for an introduction to the right relationship(s).
This exercise is an essential component of more sales and more success. If you are a master at asking for referrals then ask for really high-end referrals. If you are new at this, then simply learn to ask.
The trick is to do this for 10 days without wavering. This is called “Mastering the Ask”. Most people in sales think the most important ask is asking for the sale, it is not.
The most important ask is asking for the referral. Master the Ask for just 10 days and watch your sales explode and your income grow.
This can be done in the world of traditional selling and the world of selling on the Internet. It’s just a matter of offering a stellar product and stellar service in order for others to feel good about giving you referrals.
The Street Smarts Marketer