Yesterday, I wrote about using Blog Tours to sell books. Today we will go further to look at repurposing and gaining visibility for your content.
One of the first rules of thumb for repurposing content is to make it as evergreen as possible. What this simply means is that the content will be as timely today as a year from now.
Take a portion of the content and add it to a graphic to create an engaging infographic. Lead people bac to your blog with the URL in the graphic.
Reformatting your content for different mediums means appealing to more audiences and extending your reach such as recording the content, shooting a short video, or moving information around with a new intro paragraph and closing paragraph.
Granted, in some case, you won’t be able to repurpose without doing a major rewrite, while in other cases, the changes will be minimal.
Something else that will get your more mileage for your efforts is to promote the blog post.
The more visibility the post receives obviously the more opportunity to sell your books.
Here are 11 ways to promote your book with a blog post:
Promote your posts
- Post the permalink on social media. It’s likely you have several social media accounts. These are ideal places for you to position your blog posts.
- Take short snippets from your blog post and turn into tweets. Within minutes you can likely get dozens of tweets from one blog post. Add in the permalink to drive traffic back to your blog post.
- Use hashtags to gain more traction. For example, if you have a book on dog training, you could use #dog #dogtraining #dogs as some of the hashtags.
- Post the full article on 3 – 6 top article directories. In the resource box, direct readers back to your blog with something like, “For more articles by _____________ go to _____________.”
- Add your post to blog communities. There are plenty of locations that allow you to promote your blog post. There are often 30-day blog challenges for getting lots of traction for your efforts.
- Stay on top of comments posted about the post and respond in a timely manner. The more interaction you have with your readers, the better.
- Keyword optimize your post and headline. This is essential for getting the most out of your efforts.
- Ask readers to take some type of action at the end of the post. This could be to leave a comment, opt in for something, buy your book or simply hit one of the social media share buttons. The more you can get readers to take an action, the better.
- Provide various ways for visitors to get on your subscriber list. Offering something that solves a specific problem will generate more opt ins than something that is too generic.
- Put portions of your blog post in an autoresponder (AR) sequence leading back to the original post by way of the permalink at the end of the AR message.
- With high-trending topics, make the media aware of your post. You never know what can happen as a result.
Bottom line is this: your job is to do all you can to get the word out about your book. Using blog posts to do so can result in lots of traction.
Keep this in mind: if you don’t do all you can to get your message out, you are doing those who would benefit from your information a huge disservice. Unless they know about who you are, what you do and how you can help them, you cannot impact them in the least.
The more visibility your content receives, the more you, as an author, can reach potential readers. One reason you want to gain the visibility is for readers to become fans. One of the first places fans go to in order to check out the works of an author is Amazon.
If they like want they see, there’s a great chance they will buy your book(s) directly from Amazon. When they buy your books, your rankings go up. So much in fact, you could even hit #1 on Amazon.
Want to find out how to increase your chances of hitting #1? Check out my FREE webinar – Insider Secrets to Hit #1. Click here.