You’ve got the book. You’ve got the digital product. You’ve got the virtual training. Now what? Simple. Now you have to promote it.
With all that’s available online, you have a wealth of possibility at your fingertips.
One of the most effective methods for spreading the word, establishing credibility and positioning your message is through blogging. But it takes more than just posting on a blog.
Let’s assume you have a book you are promoting. Once you have the blog post completed, then it’s time to put some targeted effort into sharing the post.
The more visibility the post receives obviously the more opportunity to sell the “thing” you have for sale.
Here are 21 ways to promote your book with a blog post:
- Rather than simply writing content for your blog, you will get much more traction by posting a bit of the content elsewhere in order to lead readers back to your blog postings. Send the first few paragraphs to your subscriber list with “read full article” with the permalink leading back to the blog post.
- Post the permalink on social media. It’s likely you have several social media accounts. These are ideal places for you to position your blog posts.
- Take short snippets from your blog post and use these as tweets. Within a 5 – 10 minute period, you can literally write 25 tweets, if you simply take the content out of your blog post.
- Be sure to use hashtags to gain more traction. For example, if you have a book on dog training, you could use #dog #dogtraining #dogs as some of the hashtags.
- Post on Social Network groups you belong to that permit you to do so. Not all groups allow you to self-promote, so be sure to adhere to the group rules.
- Post the blog post to Slide Share. It’s amazing how quickly you can get hundreds of views for your posts on Slide Share. Invite readers to go to your blog to read more posts you’ve written.
- Post the full article on 3 – 6 top article directories. In the resource box you can direct readers back to your blog with something like, “For more articles by _____________ go to _____________.”
- Add your post to blog communities. There are plenty of locations that allow you to promote your blog post.
- Add images specific to the topic you are writing about. In the case of your book, an image of the book cover is always a great idea.
- Stay on top of comments posted about the post and respond in a timely manner. The more interaction you have with your readers, the better.
- Keyword optimize your post and headline. This is essential for getting the most out of your efforts.
- Add video to your post. More and more every day, video plays an important role in gaining interest and traction for your efforts. A short 30-second video can do wonders for generating interest.
- Ask readers to take some type of action at the end of the post. This could be to leave a comment, opt in for something, buy your book or simply hit one of the social media share buttons. The more you can get readers to take an action, the better.
- Have various ways visitors to your blog can get on your subscriber list. Offering something that solves a specific problem will generate more opt ins than something that is too generic.
- Put portions of your blog post in an autoresponder (AR) sequence leading back to the original post by way of the permalink at the end of the AR message.
- With high-trending topics, make the media aware of your post. You never know what can happen as a result.
- Include an invitation for other bloggers, media and those with a large reach to interview you for their podcast show, blog or be a featured expert on a telesummit.
- Create a short video about the blog post that you load on YouTube. Put the post permalink in the description of the video.
- Get a simple infographic designed that highlights the main points of the blog post. Post the infographic on various social media locations.
- Repurpose the content into an article. Post on a minimum of three article directories with mention of your blog post in the article.
- Utilize Pinterest and Instagram to catch the visual fans and lead them back to the original post.
Bottom line is this: your job is to do all you can to get the word out about your book, info product, or other digital product. The fact is you’re not selling the “thing.”
You’re actually using the “thing” as the vehicle for something bigger—your message. The packaging is only one piece to the puzzle.
Keep this in mind: if you don’t do all you can to get your message out, you are actually doing those who would benefit from your information a huge disservice. Unless they know about who you are, what you do and how you can help them, you cannot impact them in the least.
Imagine if you used just half of these strategies for every blog post you created. How long do you think it would take before you got lots of visibility for you, your book and your message?