We’re joined on this episode of the Vegan Visibility Podcast by Brett Christoffel, the CEO of All Y’all Foods, who brings over 20 years of corporate sales and sales management experience to the table. A 2020 graduate of the Austin SKU accelerator, Brett has been steering All Y’all Foods successfully for over four years. He discusses his significant transition from a Standard American Diet (SAD) to a plant-based lifestyle, a journey that inspired his thriving vegan enterprise.
Personal Journey: Brett delves into his unique dietary transformation, beginning with his first encounter with Meatless Mondays, which challenged his traditional meat-centric perspective. He reveals the eye-opening realization about animal cruelty and the nutritional capacity of plants that catalyzed his switch to veganism.
Cognitive Dissonance and the Reality of Meat Consumption: Brett underscores the cognitive dissonance prevalent in society when it comes to meat consumption. He advocates for a better understanding of the realities of meat production and consumption, encouraging people to embrace more peaceful, kind, and compassionate lifestyles, starting with their dietary choices.
Health Benefits: Brett noticed dramatic improvements in his health after shifting to a plant-based diet. He discusses the links between the consumption of animal protein and numerous health issues, emphasizing how plant-based diets can significantly enhance overall health and wellness. On his own journey, Brett has released over 100 pounds since becoming vegan.
Business Journey: Brett shares the story behind the creation of his vegan business, All Y’all Foods, and its specialization in plant-based jerky. He discusses his decision to offer a plant-based alternative to beef, the second largest export from his home state of Texas, and his partnership with a local animal sanctuary.
Connecting with All Y’all Foods: Brett talks about the recent changes to how All Y’all Foods connects with its audience. He shares the thought process behind the company’s name and his vision to show people they can enjoy a delicious jerky experience and meet their protein needs through plant-based foods.
Advice for Entrepreneurs and Starting a Business: Brett offers practical advice for budding entrepreneurs, emphasizing the importance of product testing, quick decision-making, and viewing obstacles as opportunities for growth and learning.
Raising Capital for a Business: Brett shares insights on the complexities of raising capital, his experiences with the SKU accelerator, and the significance of networking with angel investors and venture capitalists.
All Y’all Foods’ Products and Future: Brett introduces the range of All Y’all Foods’ products and shares his optimistic vision for the future of plant-based diets.
Final Thoughts and Encouragement: Brett concludes by encouraging listeners to educate themselves about food and health, recommending the documentary “Forks Over Knives” to understand the benefits of a plant-based diet. He advocates for adopting a plant-based diet for its health benefits, contribution to peace of mind, and minimal harm to animals.
Learn more and get Y’alls Jerky. CLICK HERE