Did you know content marketing is one of the most effective ways to grow your business? Yet, many business owners, experts, authors and speakers do little, if anything, to get their content out to market.
There are dozens upon dozens of ways to do this, with being a guest on a podcast show as one of my favorites.
Before I get into the system, let’s clarify what content marketing is. Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Imagine being a featured expert on a podcast show and turning your interview into multiple pieces of content? With a focused approach to this strategy, you can get a lot of traction from your efforts.
Find show opportunities. Make sure the shows you appear on are a good fit for your message. Not sure how to do this? Check out my FREE Checklists for Podcast Show Appearances. http://www.powerupforprofits.com/podcastchecklist
Do a great job on the show. The better you do, the more likely it is for the show to get some viral legs and lots of traction.
Get permission from the host to have the show transcribed. In some cases, the host does this as part of their content marketing strategy. Either way, ask the host for permission to repurpose the transcripts.
Create various types of content out of the transcripts including tweets, tips, blog posts, memes or quotes.
Post the various pieces of content on your social media platforms including Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. What you post depends on the platform. For example, you can post a funny quote on Facebook that may not be a good fit for LinkedIn. Yet, on LinkedIn, you might turn some of the content into something that is a great fit for a more corporate audience.
Post the audio on your website media page. Send out the Permalink for the page to your email subscribers as well as post on your social media channels.
Rinse and repeat. For every show you’re on, you can use this process.
Content marketing is one of the best ways to position your expertise, be viewed as an influencer and build a community of raving fans.
Ready to jump-start your content marketing? Join me for a FREE webinar, The Power and Profit of Content Marketing. It happens on Tuesday, October 30th at 3 p.m. Pacific.
Click here to register. http://www.powerupforprofits.com/CotentWebinar