I’ve been teaching marketing strategies to authors for well over a decade. Everything from how to get interviews, using speaking to market, article marketing, blog tours and lots in between.
As a matter of fact, I just got off the phone with a client who wrote a fabulous book about the healthcare system. Our focus is on her getting podcast interviews.
What I love about working with her is she sets goals, takes action and amazingly, gets results. Check out the program from Coach Glue on Goal Setting. Use code; 2020 at checkout (click image to the left)
Book marketing is not a “one size fits all.” What might work for one author may not work for another. Yet, many times when an author learns about a strategy, they assume the person teaching it is saying, “Every author MUST use this strategy if you want to succeed.”
Not so. You have free will to either do, or not do, what is being taught.
However, I’ve found that one of THE most effective ways to market, especially in light of travel, speaking and in-person meetings so restricted due to the current COVID-19 situation, is with podcast interviews.
Podcast Interviews Rock
Without a doubt, podcast interviews can take someone from total obscurity to massive visibility in record time. However, it’s important to point out, one interview is not going to make that much difference. Visibility is a direct result of massive action.
Not sure what to do? Get my FREE Podcast Interview Checklist to get the step-by-step formula for success.
Why You Must Market … Regardless of the Details
The reason an author markets is to raise awareness about their book(s). When you raise awareness, you tend to have a better chance of selling books. When you sell, well… you make money. When you make money, you don’t have to be a struggling writer.
When an author says they want to sell books, and lots of them, they must be willing to get out of their comfort zone.
And…they MUST set goals. If you have no goals and no vision of what you want to happen, that’s exactly what will happen… nothing.
Ready to set realistic goals? My good buddy, Nicole Dean of Coach Glue, has an incredible goal setting resource that will get you moving in the right direction FAST. And right now, she’s offering an incredible $250 off which means she’s practically giving the program away. Check it out and be sure to use code: 2020 at checkout. www.PowerUpForProfits.com/goals
“I’m a writer, not a marketer,” is something I often hear from those reluctant to do much of anything remotely resembling marketing.
This type of thinking is what prevents many authors from selling more than a handful of books.
Resistance is High
In the past, I encouraged authors to speak to sell books. With the current situation, that’s not as likely to be the best choice compared to podcast interviews.
Regardless of whether you do the actual work, or you outsource, someone must do the marketing. Successful authors accept responsibility for the marketing and promotion of their book(s).
If all you do is write the book, but fail to market, you will never know what’s possible with the success of your book.
Reach your readers through OPM
If you really want to expand your marketing reach, figure out ways to get in front of OPM … other people’s markets.
This is where the power of podcast interviews comes in. Imagine what would happen to your book sales, consulting services and other products you have available if you were to get on dozens of podcast shows.
Not sure how to do that? Set goals. Check out the amazing goal setting program from Coach Gluet and be sure to use code: 2020 at checkout. www.PowerUpForProfits.com/goals
There is no shortage of opportunity to set up interviews on podcast and radio shows. The beauty of either is the reach you get from people listening after the live interview. The shelf life of radio and podcast shows is incredibly long.
When the show host knows how to market, your visibility results can be incredible. When I host a guest on my show, I will not only have the episode feed out to Apple Podcast, Spotify, and other popular podcast platforms, I also post on YouTube, I blog about the featured expert and then I do a lot of social media marketing.
Imagine if you were on a number of shows where the hosts did all this. Many do. And many set their own goals of what they want to see happen with their shows.
Are you setting goals for your book sales? If not, check this out. www.PowerUpForProfits.com/goals
A huge advantage of posting on social media, whether it be Twitter, Facebook, LinkedIn, Instagram or any other network, is the viral aspect of your content.
You can’t always know if something will go viral, but when it does, it can get dozens, hundreds, even thousands of views in a very short period.
Figure Out What Works for You
There are so many ways you can get the word out about your book. It’s up to you to figure out what you’re willing to do.
Whatever you choose, the more, the better. If you did even one thing a day, at the end of a year, that’s 365 actions you took to get the word out about your book.
It’s obvious doing one thing a day for a year will get you results far beyond authors who either do nothing at all or try one thing and then give up.
The success of your book is up to you. At the end of the day, you must decide if your actions match your goals.
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