As you develop your Internet marketing strategy keep in mind the various segments of the market. Due to the segmentation you must market in different ways to different groups. You cannot be all things to all people. Instead of marketing a product in one way to everyone, you must recognize that some segments are not only different, but better than others for your product.
Regardless of your product or service, take your total market and divide it up according to what is important to each.
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Kathleen Gage
The Street Smarts Marketer