Now that the dust has settled with the recent Google announcement there are new levels of dialogue about what this means.
For some it’s, “Business as usual” while others have to rethink just about every bit of information they put to market.
Those who have produced quality information all along have nothing to worry about. Those who have cranked out garbage are fast falling off the article marketing cliff.
Panic May Set In
Many consultants routinely recommended to their clients to use article marketing as a part of their promotional efforts. Some consultants are in a panic because now they have to come up with something else to recommend to their clients. Others are not concerned at all due to always emphasizing quality and relevance when recommending their clients use article marketing in their mix.
Here’s the deal; anything that improves the quality of information people are developing (and limits the garbage) is a very good thing. Thumbs up to Google.
It Becomes Obsolete
Something that’s important to keep in mind with this change (and many others we have already experienced and will experience in the future) is this… a recommendation to our clients today may be obsolete at some point in the future. We don’t have a crystal ball we can peer into.
However, we can always focus on quality, value and integrity. When we do this all is well in the world.
Flexibility is essential for virtually anyone who is using the Internet to market their business. The rules are constantly changing and there’s not a lot we can do about this. What we can do is keep the right perspective. Additionally, we can strive to ALWAYS deliver excellence.
Bottom line; the recent Google change is a very good thing for anyone who has been producing great content all along.
What are you thoughts on content quality? Comments welcome below.
Please retweet.
I agree whole heartedly Kathleen. If you are in the habit of sharing relevant, useful, excellent content this update can only help you!
The Internet is always changing…sometimes for the good …sometimes for the bad; but we need to be ready to roll with it and respond to all changes in a way that will further our business objectives.
Its all good when we look at it that way.
Lets Keep It Social,
Lauren McMullen
Yay Kathleen, a voice of “quality content” reason!
Loved our interview last month and you are so right… in ANY endeavor, those who strive to add quality & value will always do well, even when some pebbles fall in the way.
Thank you Lauren for you input. You ALWAYS deliver great content.
And yes, Maritza the interview was great.
Great post!,
I certainly agree with you that it’s going to put the cat amongst the pigeons for some…
Of course all good marketers know thta the key to good online promotion and traffic is and always will be multiple avenues…
Instead of just articles include PR’s, video, bookmarking, forums, seo, classifieds, social networks and so on.
Paul Battrick
It has fascinated (and pleased) me all along that the more we embrace technology tools such as social media, the more it brings us full circle back to those old fashioned concepts of value, quality, and integrity. This situation is just another example. Thank you for your always-balanced position on this, Kathleen.
I find the change to be exhilarating. This gives me an opportunity to investigate and learn new methods for increasing the visibility for Borlok VA, as well as for my clients.
Providing good, quality content to a wide variety of avenues gives us the chance to shine in the rankings.
Way to go, Google!
Thanks for a great post, Kathleen. Bottom line: if we set a standard of high quality for all of our work, we have nothing to fear.
This is so true…sometimes, we just need to remind ourselves to go with the flow a little more and not stress over change. If we embrace change, we’ll be first in line to succeed from it.
-Karen