Over the last few days article marketing is a top conversation (and concern) in many online circles.
If you haven’t heard about the big announcement Google made on Thursday of last week about the change to article farms you need to know about this. Especially if article marketing is a part of your overall online promotions strategy.
The fact is, if you use articles in your marketing you may need to make some changes to how you market in the future – or not.
The change Google announced is designed to weed out shallow and low-quality content from its top search results.

Think about your recent searches. Chances are a lot of junk came up with the quality content more difficult to find by the day.
Unfortunately there are non-offending sites that are suffering the consequences of this change.
Nearly 12% of sites are affected, When you look at the number of daily searches this is a significant number.
For example, The British Medical Journal (a highly respected and long standing medical site) is one of the innocent victims.
Lots of directories many of us use on a regular basis were hit hard. Ezinearticles.com is among those hit.
Chris Knight, CEO EzineArticles.com, has instituted several changes to get back in Google’s graces, such as rejecting more articles, reducing the number of ads per page, and raising the minimum word count.
“Traffic was down 11.5% on Thursday and over 35% on Friday,” Knight wrote. “In our life-to-date, this is the single most significant reduction in market trust we’ve experienced from Google.”
Learn more about the change – CLICK HERE
Idea Marketer owner, Marnie Pehrson, says she has not been adversely impacted.
“Article marketing is not dead. Everyone just needs to remember to put the READER first and search engines second. Stop trying to guess what Google wants and create quality content. You’ll reap good results.” Pehrson states.
Find out more of what Marnie Perhson has to say CLICK HERE.

The announcement by Google is a great example as to why we must all diversify our marketing. To put all one’s effort in article marketing has never been a sound strategy. Moving forward this is more true than ever.
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What are your thoughts on the Google situation?.