I just had back-to-back calls with two authors who could not have been more evidently on complete opposite ends of the spectrum.
One wrote a specific type of novel. The other, spiritual books.
One came to the call completely prepared.
The other had not prepared at all.
One had already applied a lot of information he invested in from a program he bought from me. The other, had not applied any of the information.
One is getting great results. (Guess which one?)
The other, no results at all.
One eagerly took notes as I “downloaded” lots of ideas specific to his book that he could use in his marketing.
The other kept saying, “I don’t want to do that and that and that… “ with every recommendation I made.

Added Value

I ended up sending the author who is doing the work some specific examples of documents I have created that we use for media outreach to secure interviews. I was more than happy to do this because of how appreciative this author is of the time I shared with him.
To the other author I said, “You know, over the last 15 minutes you’ve done nothing but negate every idea I’ve given you. You’ve made it very clear you don’t want to market, yet you say you want to sell books. Here’s the deal, if you want to sell books you have to market. If you don’t want to market, own this fact, but don’t keep saying things aren’t working. What’s not working is your attitude.”
I also told the author who kept pushing back on every idea that marketing is not easy. Simple yes. Easy… no. It takes work. If you don’t want to do the work, or hire someone to do it, you can hardly expect to sell books.
I wished the woman well and ended the call.

Surprise Message

Upon opening my email, here’s what I received from the author who is applying the information.
“I want to express my gratitude for the one-on-one call you offered me as part of your Book Accelerator Home Study Course. In addition to learning the ropes of book marketing from your course, the call was extremely helpful in helping me come up with new ideas for making my book description better and for marketing the book. I was amazed at the laser-sharp focus you had in eliciting information from me about the book and putting it in context to help in sharpening the marketing efforts. Thank you very much, from my heart.” — venkat
If you want results with anything, you must work for it. Anyone who tells you otherwise is blowing smoke.
Success is not easy, but it doesn’t have to be hard. Success is not achieved by the push of a button, but rather by taking action every day to get to the outcome you seek. Success is obtainable if you’re willing to put in the effort.
Success gives you choices you may not experience without it. Yet, success requires you quit negating proven information and be willing to at least try something before saying it won’t work.

Give 100%

One of the recommendations I made to the “push back” author was to implement three very specific strategies every day for 90 days. I assured her that if she gave it 100%, at the end of 90 days she would likely be amazed at the results.
“I don’t want to work that hard for 90 days!” was her response.
Sadly, she will be in the same spot 90 days from now that she is in today. Actually, she may be worse off by spending money on programs she won’t use, thus putting her further in the hole than she is now.
Too bad, because she is so passionate about her writing, but not about getting her books in the hands of readers who love her genre.
What actions are you willing to take to get what you want?
Check out the full Book Accelerator Program. Click here.