Selling books takes more than simply adding them to Amazon. Whether it be a physical book or a Kindle book, you have to do more, much more, than simply list them.
Take Kindle. If all you do is list your Kindle book, it is almost guaranteed to get lost in the shuffle. You absolutely must be proactive in your approach to readers knowing your book exists.
Three things you can do to increase your sales are 1) drive traffic, 2) list your book with the KDP Select program and 3) be strategic about keyword selection.
Driving traffic is about strategy. To get the most out of your efforts, create a plan and stick with the plan. It’s better to have 3 things you do on a consistent basis, than 50 things you never get around to. Some of the simplest ways to raise awareness and drive traffic are to tweet, create memes you put on Facebook and short YouTube videos to encourage people to visit your book page on Amazon.
If you have a subscriber list, be sure to let subscribers know when your Kindle book is released. You can offer an incentive for people to buy during a specific period of time. You can also give the book away by joining the KDP program.
With the KDP (Kindle Direct Publishing) program, you have 5 days during a 90 day period to give your book away. This is a powerful feature of the program in that, when you plan it right, you can get lots of downloads on your book.
The first thing I hear from authors is, “I don’t want to give my book away. I worked hard on it and want to make money.”
The reality is, the more books you give away and the more books that are downloaded, the higher your rankings on Amazon for your keywords and categories.
If you plan it out right, you can have ways to drive traffic from your Kindle book to an opt in page, your website, your blog or even your social media platforms. The image with the free download is something I’ve added to a couple of my Kindle books. Although not everyone will take advantage of this excellent report, many readers will. Each one of those readers is a potential buyer for other products and services I offer.
Nowadays, it takes more than someone accessing your book to make money. It’s about an integrated approach to bring them into your community. Once people are in your community, you can make offers for other products and services.
To make your book easier to find on Amazon, you need keywords that accurately portray your book’s content and reflect the words customers will use when they search. Relevant keywords can boost your placement in search results on Amazon.
Selecting the right keywords can be the difference between no sales and daily sales.
For many writers, finding that best keywords is a major challenge. Not long ago, I discovered a tool that makes the process incredibly easy. It’s called KDSPY and helps you find the sweet spot for the right keywords on Kindle.
KindleSpy (KDSPY) is a super easy to use tool that helps you to know which categories and keywords will get you the greatest results for your efforts. With a single click, you can reverse engineer the process of the best-selling categories.
Best part of all, KDSPY integrates directly into your browser. That means you can do your research right on Amazon.
To see how it works, click here.
The bottom line is this; you have to think like a marketer if you want to sell books. The days of sitting by, hoping for results are long gone. Be a proactive author in order to enjoy the fruits of your writing labor.