For most authors, writing the book is the easy part. Knowing how to market, gain visibility and sell books is what often stops potentially successful authors from reaching their greatest potential.
Here are just a few things to consider as you move forward…
You have to be able to engage your ideal readers so they WANT to finish each chapter. The more engaged they are, the more likely it will be that they will buy your next book.
Position
You also need to know how to position your message, build credibility and become the trusted “go to” person in your field. When you know how to do this, lots of great opportunities, like speaking engagements and consulting gigs, show up.
Distribution
Then there are distribution channels for your book. Do you know where to focus time, attention and resources?
Mobile
Add to that the mobile, digital, social and online shopping locations. Whether you like it or not, the new model for word-of-mouth involves computers. Are you where you need to be in the ever changing world of ecommerce for authors?
Book tours
In years past authors would dream of going on tour with their books. Making a sweep of cities and visiting as many bookstores as possible was a “must do.” Today, you can actually do a tour from the comfort of your home or office with a well-planned book blog tour.
Top of the charts
Then there’s knowing how to get your book in a great position on online booksellers such as Amazon. It’s one thing to write your book to position yourself as an expert. It’s something completely different to rise to the top of every Amazon category your book is listed in. When you Hit #1 in every category, you have incredible opportunities to gain more visibility, get more qualified leads and generate more revenue as an expert and author.
Copywriting
What about copywriting? You have a choice when it comes to writing your copy (copywriting is writing promotional materials, nothing to do with putting a copyright on something or protecting your intellectual property) and marketing your book and business. You can choose fear-based (i.e. more traditional copywriting that sounds hype-y, slime-y and inauthentic) or love-based, where you can attract, inspire and invite your ideal readers.
As you can see, there’s a lot to consider as an author. Feeling overwhelmed with all there is to do? Not to worry. There is a solution. It’s the Nonfiction Master Course and it happens October 25th-27th, 2016 from the comfort of your home or office.
Top experts in the author, writing and publishing space will share their insights into exactly what you need to do to become a highly successful author.
Join the likes of Judy Cullins, Michele DeFilippo, Kathy Meis, Nina Amir, Michele PW, Joel Friedlander, Shelley Hitz, Sandra Beckwith, Warren Samu and yours truly…me.
Nonfiction Master Course is for you if you are a serious author who is ready to fast track your success. Every expert has been handpicked for our experience and knowledge. This is not going to be a bunch of fluff and rah-rah. This is a highly content-filled training that is guaranteed to move you closer to your goals in the fastest time possible.
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