Like many people, I belong to a number of Facebook groups. This morning a question was posed in one group that made me realize how often people say they want to achieve an outcome, but are not willing to invest the time, money or energy into achieving their goal in the most effective way possible.
This was the question: “DO YOU BELIEVE YOUR BUSINESS – AND YOURSELF – ARE WORTHY OF LARGE INVESTMENTS? Why or why not?”
ANSWER: Absolutely. I’ve been investing for years in both personal and professional areas. I’ve hired some of the best business consultants to assist me in getting my business, or a specific area of my business, to where I want it to be. I’m talking large investments that paid off. The caveat is that I applied the information.
I also invest in information products to help me learn more about specific areas I need to develop.
What drives me bonkers are those people who spend money thinking that’s where the result resides. They do one or two things, then drop the ball and say, “This stuff doesn’t work,” or “You’re so lucky things work so well for you.”
It’s the same with my health. I have a strength/fitness/nutrition trainer who kicks my butt in my training sessions. He doesn’t baby me, nor should he. I take his advice and recommendations to heart and apply them. If I did nothing in between our sessions, ate in a way that didn’t support my goals and basically ignored his advice, I may as well throw my money down the drain.
The results from working with him are phenomenal. My specific goals are to do a sprint triathlon for my 65th birthday. In the two years leading up to that, I am working on overall strength, fitness, energy, mindset and breaking through any limiting thoughts I may have that prevent me from being the best I can be.
I apply the information I hire someone to teach me. Otherwise, as previously mentioned, I may as well throw the money down the drain.
Sooooo, long answer to a short question…YES! I invest and I invest wisely.
Authors Need to Invest
As an author, there are likely investments you need to make… if you plan to promote your book.
You can go the route many authors choose which is to either do nothing or do all your marketing material yourself. A better choice may be to hire qualified experts to make your material pop.
Additionally, you can search and search for information on how to market, or you can invest in resources designed to cut days, weeks, even months off your learning curve. This also applies to hiring coaches and consultants.
The response (rather reaction) I often hear from those who know they need to invest, but resist doing so is, “I don’t have the money.”
You don’t need to jump into high-end programs or coaches right away. There are plenty of cost effective training programs you would benefit from. Again, when you apply the information.
Case in Point
For example, I created the Book Accelerator program especially for authors who want to do the marketing themselves. Perhaps they have more time than money, budget is a concern or they have not yet realized the benefit of putting a team together. Perhaps they work with a team and they want them to be fully equipped with how to launch a book. The Book Accelerator program can help them with this.
For a nominal monthly investment you have access to some of the best book marketing information available…. if you apply it.
When you market a book, you must think about launching a full-blown campaign. This includes a pre-launch, launch and post-launch.
The more strategic you are, the better. In a recent blog post I share some of the things I am working on to promote my memoir. Although the book won’t be released for several months, I am already putting things in place to optimize the book’s visibility and sales.
In addition, I know the more book sales I have, the greater my chances for other opportunities to open including, but not limited to, speaking engagements, consulting, coaching, interviews, JV partnerships, and invitations to write for blogs with a market reach I would benefit from.
Whatever results I experience won’t be based on luck. They will be based on the fact I developed a plan, implemented the plan and adjusted as needed.
Are you ready to take your book marketing to the next level? If so, join The Book Accelerator program today. You’ll be glad you did.