It’s likely you’ve heard writing your book is the easy part of being a successful author, whereas marketing is the more involved aspect of selling books.
Writing a book is not necessarily easy, but there is an end in sight. Once it’s written, edited and published, that part of the process is done.
As an author, you can’t stop there. Now comes the job of potential readers knowing your book exists.
This is where marketing comes in. You, the author, are ultimately responsible for the overall success of your book. Regardless of what you think your publisher should do (or promises to do), you need to be involved in marketing your book.
Market Every Day
Marketing is something that needs to happen each day.
The first thing I often hear from authors is, “But I don’t have time to market every day!”
My response, “Find the time.”
Keep in mind that marketing every day is not marketing all day. Even 15 minutes daily will produce amazing results when you have a targeted approach.
What to Do
There is no shortage of things you can do to market. With my private clients, we work on a checklist of activities specific to their book, their market and their overall goals.
Activities like blogging, guest blogging, tweets, Facebook lives, YouTube videos, interviews, article marketing, and reaching out to indie book store owners are just a handful of ways to market.
Imagine where you would be in one year if you were to consistently do even one activity per day. Now imagine if you did two activities a day. Now three. You get the picture.
The more focused your effort, the better. Keep the end in mind as you market. The more clarity you have, the better.
When to Start
Marketing needs to start long before your book is published. However, don’t let this stop you from starting right where you are if your book is already published. Now is better than never.
There are three primary phases to successfully marketing your book(s).
As the name indicates, the pre-launch phase is all that happens prior to the actual book launch.
A huge part of a successful book launch is discoverability. This is where you make it easy for people to find you and your book.
In the pre-launch phase, the foundation for discoverability is developed.
To achieve the greatest outcome, determine what results you want to achieve. From there, reverse engineer the process.
Additionally, you must determine the following in order to optimize your efforts.
- What is your book about?
- Who would it appeal to?
- What other books are like yours?
- Why is yours different?
The clearer you are on the answers to these questions, the easier the process of marketing becomes.
To be highly successful in your book marketing, interviews should be a part of your overall marketing process. Guaranteed, a show host will ask you the questions listed above.
There is ample opportunity for podcast and radio interviews. A quick Google search with the terms, “Podcast shows + authors” will bring up lots of listings of shows seeking authors to interview.
Not sure where to start with your marketing?
Many authors claim they just don’t know where to start with their marketing. One recommendation I always make is to get the book, 1001 Ways to Market Your Book by John Kremer. Without a doubt, John’s book is one of the most important additions to your personal author marketing library you can get.
I can guarantee this; you get John’s book and implement even 10% of the ideas and you WILL sell books.
Another recommendation is to get The Book Accelerator Program I created specifically for authors who want proven strategies for success.
Book Accelerator is a month-by-month membership program filled with lots of great training videos, PDFs, audios and much more that shows you exactly how to have a successful book launch.
I’m constantly adding new content to the member area. One really great feature of the program is the monthly, Conversations Over Coffee with Industry Experts. Each month I interview an expert within the industry who shares lots of great information on how to be a successful author.
In addition, I do a monthly training on information that every author needs to know. This training is webinar based and goes deep into a topic for you, the author, to succeed in your book marketing efforts.
Check it out.