Are you an author who uses speaking to gain visibility and sell books? Or a speaker who wants to use books to gain visibility and get more speaking opportunities?
Either way, you’ll be way ahead of the game when you have the right tools and training.
Whether you speak for free or a fee, or you speak to promote your business, book, or message, knowing how to present allows you the opportunity to make a great living. When you know what you’re doing, it’s not difficult to generate six figures.
However, there’s more to giving a good speech than simply being able to open your mouth and talk. You need to craft your presentation in a way that’s engaging, informative and timely.
Although many authors know they would benefit from getting on the platform, fear stops them from moving forward.
Fear of public speaking is very common. It’s rated at the top of the fear scale.
You can either let fear hold you back or take the initiative to work through it. A great way to get to the other side of fear is to hire a presentation coach. One that specializes in stage fright and anxiety.
Another is to join a speakers group to learn from other speakers. Most likely, the very fear you deal with, others have also dealt with. Hearing successful speakers talk about past fears is incredibly helpful. You realize what you’re going through is quite common.
Preparation is yet another way to address the issue of fear. When you’ve put time into the craft of speaking, fear will minimize.
Many authors dream of becoming in-demand keynote speakers as a way to sell books, position their message and grow their business.
To be an in-demand speaker you need to prepare for opportunities.
A few must-haves are:
- Signature talk
- Speaker One Sheet
- Sizzle Reel
A signature talk is simply a talk that is uniquely your own. Even if someone else has a similar topic, your signature talk and theirs will be unique to each of you.
Speaker One Sheet
Your Speaker Sheet showcases your signature speech and unique aspects about who you are.
A sizzle reel is also known as a demo reel. It’s a 2 -5-minute video that allows meeting planners to get a good idea of your speaking style.
In most cases, opportunity is not going to drop in your lap. You must create opportunity. There are a variety of ways to get in front of your market through speaking.
- Speak at association meetings.
- Partner with other experts to host half-day and full-day workshops.
- Host intimate mastermind retreats for up to ten people.
- Offer self-staged events that bring in anywhere from 50 – 250 people.
- Work with meeting planners who find you paid speaking opportunities.
For more ideas, go to http://www.powerupforprofits.com/2015/03/speak.html
Without a doubt, experts who stand head and shoulders above others are those who are willing to put themselves out to market in a big way. They take risks. They create opportunity where none seems to exist. They don’t give up.
Not sure where to start? Check out this amazing giveaway my friend and colleague, Ellen Finkelstein, created. She’s brought together leading experts who are all gifting you with some powerful content specific to speaking.
Check it out. http://www.powerupforprofits.com/speakergifts