As an author, you’re in a great position to re-purpose the content of your book into various e-based training programs. This is a great way to serve your market at an even deeper level. It’s also a wonderful way to generate multiple streams of revenue.
Let’s say you wrote a 12 chapter book on team building. Each chapter and go deeper into the topic by offering webinars, teleseminars, eBooks and eReports.
Simply out the process for a usable flow. From there, you offer the various formats to your community.
Every time someone enrolls in your offering, you are building more trust with them.
Perfect vs Reality
In a perfect world, people would consume and digest all the information we provide to them, but the reality is far from perfect.
Regardless of the price they pay, the majority of people who request a training program utilize very little of the content.
A primary reason is the short attention span a great majority of people have. With all that is available, people will grab something, look at it and then go on to the next bright shiny object.
What a Waste!
A great deal of intellectual property goes to waste because people are distracted.
The average attention span has dropped significantly due to social media, iPhones, and all that is available on the internet.
If we don’t get answers immediately, we search out the next quick solution. Yet, doing this is counterproductive to one’s success.
Jumping around online actually prevents us from staying the course on finding a viable solution to virtually any problem we have.
Even when we get the answer, often we don’t take the needed actions to solve the initial problem.
By jumping around people are constantly in the search mode and minimize their chances of implementing information.
In the years I’ve been writing books, offering online training and creating information products, I’ve learned a lot about how people access their information.
The Past Does NOT Equal the Future
In the past, people wanted longer training material. More was better. Today, the preference is short, simple to digest material. Less is more.
To be successful in the world of digital information, your job is to provide content in several formats to accommodate the various learning styles.
- Audio
- Video
- PDFs
- Slides
Additionally, before you go into creation mode, find out what your market really wants. Creating solutions without knowing what the specific problems are, can be a complete waste of time.
Survey Says
Conducting a simple survey can go a long way in saving time, providing the solution people need and want and increasing the chances of the user consuming the information.
In the years I’ve worked with experts and influencers who want to impact their market with books, I’ve become keenly aware of common problems authors deal with.
There is a Solution
Over the years, I’ve created numerous programs to address these problems. My most recent (and incredibly robust and easy to digest) program, Book Accelerator, was created based on what my community needed (and wanted).
The program is a step-by-step system that teaches authors how to gain visibility for you and your books. It’s the very system I’ve used to sell thousands of books, make lots of money and build a successful business.
If you’re looking for easy to apply information, this program is for you.
Monthly Training
Immediately upon enrolling, you have access to the back room with all the training material. You can go as fast (or as slow) as you prefer.
In addition, you receive two live trainings each month. Both are recorded so if you can’t make it to the live training, you can listen at your leisure.
The first training of the month is webinar style with me. I go deep into a topic about book marketing and book sales.
The second training is called Conversations Over Coffee with Industry Experts. Each month, you enjoy insights from an industry expert.
These are just two great benefits of the Book Accelerator program. Check it out. www.anatomyofabooklaunch.com
The fact is, you can take months, even years, to figure all this out yourself or you can jump right in and learn from someone who stays on the leading edge of book marketing information.
Not only do I continue to learn what’s going on in the industry, I am one of the small percentage of authors who make a profit with my books. www.anatomyofabooklaunch.com
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