Ask any author what they want to happen with their book and they will likely say, “Get it in the hands of readers.” In other words, they want to sell books.
Market reach is essential to selling books. It’s about critical mass. What this simply means is this; the more eyeballs who see the messaging about your book(s), the better.
One of the best ways to reach lots of potential readers is with a blog tour.
What is a blog tour?
A blog tour is much like a traditional book tour, except the stops are all virtual. Instead of going from bookstore to bookstore, the author goes from blog to blog.
Blog tours became popular by authors who were seeking a more cost-effective way to get the word out about a book.
In days past, a book tour consisted of going from location to location to do readings, signings and hopefully sell a few books.
This has always been a very expensive way to promote books. For many authors, it has also been extremely ineffective.
Enter blogs. Somewhere along the line someone got the idea that rather than simply writing for his or her own blog, why not do guest appearances?
What was a very mysterious activity as recently as only a few short years ago is now a very common practice. Rrather than simply promoting books, a tour is now used for promoting a number of different things, such as live events, teleseminars, information products and services.
A simple definition of a blog tour is a virtual tour where you visit several blogs and post relevant information.
Participating in a blog tour has replaced the need to make “personal” appearances for many experts.
In the purest sense, a blog tour is done over a specific period where the expert “visits” several blogs.
A blog owner hosts one stop of the tour unless, of course, the owner has several blogs on which you are posting. The best part of all is you can do a tour from literally anywhere in the world, as long as you have Internet access.
Some people prefer to do sporadic guest blogging rather than a structured blog tour. Guest blogging is exactly as it sounds. You post on a blog as a guest. But, you must get the blog owner’s permission to do this type of posting.
Being a guest blogger is different from simply posting comments about other people’s posts. In essence, you are the “star” blogger.
Access Blog Book Tours on Kindle right now. Click here.
Benefits to blog tours and guest blogging
There are many fabulous benefits to either. You increase your visibility and credibility. Both allow you to create a buzz about your book, event, or teleseminar, to name just a few things.
Without a doubt, your writings will be viewed by new eyeballs. This is exactly what you want.
When done right, you can reach more of your target market. The reason you want to be clear on who your market is and who is reading the blog you are going to post on is for increased reach with the best market.
There’s no point in writing for blogs that are not viewed by those who are interested in what you have to say and offer.
Guest blogging opens opportunities for potential joint venture relationships with the blog owner. What better way to get your foot in the door than to do a stellar job with your guest blog appearance?
Search engines love blogs, and, when you use the right keywords, you are creating incredible opportunities for better SEO.
In addition, you can increase your own opt-in subscribers, if you do have a link in your bio at the end of your post.
With a blog tour, you can drive potential buyers to your own blog, your book sales page or to Amazon. When doing a book launch, you likely want to send them to Amazon. This increases the likelihood of an immediate sale of your book.
The more sales, the better your rankings on Amazon. So much in fact, you could even hit #1 on Amazon.
Want to find out how to increase your chances of hitting #1? Check out my FREE webinar – Insider Secrets to Hit #1. Click here.