Today I drove an hour and a half each way to attend a book expo. I was excited to meet local authors, network and possibly buy a few books.
With about 50 authors exhibiting I was surprised at some of what I experienced. Watch this short video to learn what my observations are.
To access my video with online book marketing strategies go to http://www.kathleengagetrains.com/marnie-best-seller
To get regular blog updates be sure to subscribe to The Marketing Mindset.
I have met many authors in different occasions in similar situations. One author at his first book signing event didn’t even have business cards and didn’t care to know about FB. I really wonder how do they stay alive. Great info every time.
Valentina
Good suggestions, Kathleen. I’d add two thoughts – people are interested if you’re interested in them. What is it that they are looking for or want to know? I provide information freely, and when they see that I can answer their questions, they usually purchase a book, and also know they can contact me via e-mail (I give them a card with my e-mail on it).
Secondly, I offer a sale on the book that day – 20% off for attendees. It’s a nice gesture to thank them for coming, and it creates a sense of urgency to purchase at a discount.
Jan Cullinane, The New Retirement: The Ultimate Guide to the Rest of Your Life (Rodale)
You’re so correct Jan. People do want to know you care.
Love your advice, Kathleen! Little things make a big difference, like decorating the table as you said. I really like your idea about having them sign up for a free chapter to get them on your list. This came at an ideal time for me because I’m a contributing author in “Mastering the Art of Success” along with Jack Canfield, Mark Victor Hansen and Les Brown, and it’s going to be in print next month. I love what you said about partnering with local bookstores! I’ll get right on that!
I will click on the link above to watch your videos to learn more. Thank you for always providing valuable content!!
Sheree Diamond
The Flow Doctor
You are so correct – it’s the little things that make the difference.