5 Comments

1. 

   Valentina on October 1, 2011 at 11:24 pm

   I have met many authors in different occasions in similar situations. One author at his first book signing event didn’t even have business cards and didn’t care to know about FB. I really wonder how do they stay alive. Great info every time.
   Valentina

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2. 

   Jan Cullinane on October 2, 2011 at 4:40 am

   Good suggestions, Kathleen. I’d add two thoughts – people are interested if you’re interested in them. What is it that they are looking for or want to know? I provide information freely, and when they see that I can answer their questions, they usually purchase a book, and also know they can contact me via e-mail (I give them a card with my e-mail on it).
   Secondly, I offer a sale on the book that day – 20% off for attendees. It’s a nice gesture to thank them for coming, and it creates a sense of urgency to purchase at a discount.
   Jan Cullinane, The New Retirement: The Ultimate Guide to the Rest of Your Life (Rodale)

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     Kathleen Gage on October 2, 2011 at 8:32 am

     You’re so correct Jan. People do want to know you care.

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3. 

   Sheree Diamond on October 4, 2011 at 12:03 pm

   Love your advice, Kathleen! Little things make a big difference, like decorating the table as you said. I really like your idea about having them sign up for a free chapter to get them on your list. This came at an ideal time for me because I’m a contributing author in “Mastering the Art of Success” along with Jack Canfield, Mark Victor Hansen and Les Brown, and it’s going to be in print next month. I love what you said about partnering with local bookstores! I’ll get right on that!
   I will click on the link above to watch your videos to learn more. Thank you for always providing valuable content!!
   Sheree Diamond
   The Flow Doctor

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     Kathleen Gage on October 4, 2011 at 12:42 pm

     You are so correct – it’s the little things that make the difference.

     Reply