I love when something really jumps out at me as a unique, fun and creative way of catching my attention.
Recently I ordered a CD by Janet Carol Ryan: Flower of the Heart ~ Meditations, Prayers & Blessings for Heart-centered Living.
99.9% of the time when I order a book, CD, DVD or information product I get the same old, same old – Thank you for your order.
Not so with the latest addition to my CD library. Here’s the message I received.
Thanks for your order with CD Baby!
USPS tracking #: _____________________________
Your package will have tracking information within 24-48 hours. USPS tracking numbers can be used through the UPS link above. If your package(s) shipped via international post, our carrier currently only confirms receipt of package information; no further status updates are available at this time.
(1) Janet Carol Ryan: Flower of the Heart ~ Meditations, Prayers & Blessings for Heart-centered Living
Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing. Our world-renowned packing specialist lit a local artisan candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day, October 24, 2013.
We hope you had a wonderful time shopping at CD Baby. In commemoration, we have placed your picture on our wall as “Customer of the Year.” We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!
Thank you, thank you, thank you!
Sigh…
We miss you already. We’ll be right here at http://cdbaby.com/, patiently awaiting your return.
—
CD Baby
The little store with the best new independent music.
http://cdbaby.com cdbaby@cdbaby.com (503)595-3000
Holy heck! This definitely caught my attention. Not only did CDBaby take care of covering all the essential details of my order, they grabbed my attention with the rest of the message. 
Without a doubt I will be ordering for CDBaby again. Why? Because I like their style. They are playful, fun and different from every other company I have purchased CDs from.
What are you doing to stand out? The best part of standing out is people willingly share you with others. Need proof?

Not only have I introduced you to CD Baby, I’ve also introduced thousands of people in my market to Janet Carol Ryan.
What is it worth to you to have others spread the word about you and your products and services? This is the kind of marketing money can’t buy.
So again I ask, “What are you doing to stand out?”
Share what you do in the comments box.