Clubhouse is taking social media by storm. If you are not yet on Clubhouse, you’re likely in one of two camps.
You’re either just about ready to jump in but want to know more about the platform first. Or, on the flip side you are thinking, “Not another social network to distract me.”
For the first few months of knowing about Clubhouse, I was of the camp of not wanting to get distracted by yet another social platform.
However, when I did my research, I realized that, when used strategically, Clubhouse could be quite an asset to my knowledge base AND my marketing and market reach. There are some major influencers, in virtually any industry, who are spending quality time on Clubhouse sharing their insights. Just yesterday, I was in a room with Forbes Riley, one of the most successful entrepreneurs online.
I’ve been in rooms with Steve Olsher, founder of Internet Prophets and owner of these largest podcast club on Clubhouse. A true rock star who willingly shares his knowledge on how to grow a podcast following, Clubhouse following and online presence.
There there are the less well-known who are doing great on Clubhouse.
One client made over $7,000 her first week on Clubhouse. A colleague of mine claims she is making more as a result of her time on Clubhouse than just about any other platform she has used.
What is Clubhouse?
Clubhouse is an invitation-only social media app that, until recently, was only for iOS users. In May, 2021, the app opened up to Android users.
Clubhouse facilitates auditory communication through rooms that can accommodate groups of up to 5,000 people. It is audio only, which appeals to users. Sessions are not recorded, and you can listen while doing any number of other activities.
The app hosts virtual rooms for live discussions, with opportunities for individuals to participate through speaking and listening.
- Easy to use
- Great place to network with like-minded people
- Once in, you can use it to build market reach… fast
- You simply need to “show up” and you are good to go.
- Rooms of every description and size.
- Position your expertise
- Fun way to learn
- Very high-quality information from leading experts.
- Virtually anyone can get on the stage.
- Very busy and getting busier
- It can be a huge time sucker
- Some speakers are only there to pitch rather than add value
- No direct messaging on the app
- Virtually anyone can get on the stage.
Connecting with Others
There are plenty of people using Clubhouse to build their business and generate revenue.
Although there is no direct messaging on Clubhouse, you can connect your Instagram and Twitter accounts to your profile. By doing this, you can engage with people outside of Clubhouse.
However, many people are missing the opportunity to fully engage people by not spending time thinking through the Clubhouse bio and Instagram and Twitter profiles. They have not set them up to optimize the experience for those who visit your bio and/or profile.
On the Clubhouse bio, put as much thought and effort into this as you would your Speaker One Sheet or a resume. That might seem a bit extreme, but when you consider how many times your bio will be viewed when you’re active on Clubhouse, it’s worth the effort.
The first couple of lines are what people see when they are on Clubhouse and look at your bio. This either encourages them, or not, to click the View Full Profile. If they do click through, you want to make sure your bio is fully optimized.
This post https://www.howtoisolve.com/best-clubhouse-social-app-bio-ideas/ will give you more than enough information on how to create a strong bio.
Currently, Android users are not able to connect directly to Instagram and Twitter. However, Android users can put their IG and Twitter handles. For iOS users, we can hyperlink on IG and Twitter.
Therein resides another opportunity and challenge. The opportunity is that we can further engage people, get direct messages and hopefully, connect with others.
The challenge is that on both IG and Twitter, there is only one active link. Most people settle for the one link being their website. Others have optimized the link with another app such as Linktr.ee. With Linktr.ee you can link several URLs.
What is Linktr.ee?
Linktr.ee is a tool that allows you to share multiple links virtually anywhere you want. Most people use it for Instagram and Twitter. Yet, it can actually be used in a number of locations.
I’ve talked with many colleagues who love Linktr.ee. Yet, you can find those who claim it doesn’t work.
Linktre.ee basically creates a simple landing page that hosts multiple links. You put the link to the Linktr.ee landing page in your IG and Twitter profile, in order to drive traffic to specific areas of your site.
A workaround for many people skeptical of the reliability of apps like Linktr.ee is to create a page on your own website with the various links. This gives you much more control over the look and feel as well as any glitches associated with Linktr.ee.
I’ve decided to give Linktr.ee a try. You can find me at https://linktr.ee/kathleengage
Regardless of what route you go, it’s important to look at the entire landscape of fully optimizing your time on Clubhouse. When done right, there is a lot of benefit to the process. I’ve talked to clients and colleagues who are doing fantastic on the app.
Create your own tree… https://linktr.ee/
Find Me On Clubhouse @kathleengage. Join the Vegan Visibility Club by visiting https://www.joinclubhouse.com/club/vegan-visibility
When you do, you will be updated on when I open rooms for discussions on healthy eating, running a vegan business, marketing a vegan business, conversations with vegan and plant based authors and much more.
What’s your experience with Clubhouse?