Coaches and consultants are constantly on the lookout on how to build their business. There are numerous ways to do this with one of the best; a book.
That’s right. A book accomplishes many things.
Credibility
With a book you do have instant credibility. Of course, it has to be well written, look good and have substance to the content.
Visibility
There’s a lot you can do to gain visibility for your book. Among the more effective tools would be media releases, announcements in your social networks, postings on your blog, guest blogging and article marketing.
Revenues
Always a nice thing, a book can generate very handsome revenues for a coach and/or consultant. That is, if you know how to market your book. One person who does know is Wendy Stetina, Director of Author Services for Outskirts Publishing.
