Most experts are looking for ways to get seen in a big way. Showcasing your expertise can set you apart from all the other experts vying for the same market share.
A great way to showcase your expertise is to blog. However, blogging in and of itself can go only so far. In addition to posting information on your blog, it’s essential to proactively promote the post.
One way to do this is to grab the permalink for a specific post and go to town spreading it around social media. Keep in mind, simply throwing the link up, like mud on the wall, will not get you the best results. Having a targeted approach will.
When you are targeted in your approach, your posts get picked up by other experts who may actually feature your writing. What could be better than to be put in front of new eyeballs?
Such was the case with a recent post of mine.
Is Content Marketing Dead?
I do a lot of content marketing. What’s interesting is there are people who are touting the fact that content marketing is a thing of the past. “Content marketing is dead,” wrote one “expert.”
Really?!?! Not so. Content marketing is on the increase.
The thing you want to keep in mind is this; there are many formats for your content. Your job is to figure out what will get you the greatest ROI.
This is all about visibility. The more visible you are, the better.
Visibility creates opportunity. Just like having my posts picked up by other experts, you can do the same. However, you want to be consistent in your efforts.
Over the years, I’ve written thousands of articles, posts, tweets and social media posts. The reason I do have what appears to be lots of opportunity is because I’ve put lots of effort into my visibility.
Some people will lead you to believe you don’t have to be consistent with what you are doing. This is yet another lie of online marketing and gaining visibility. In truth, you should be doing something every single day to get your message out to market.
Let’s go back to the blog example. When you blog, grab the permalink to the post. Distribute the permalink to various locations including Facebook, LinkedIn, Twitter, your subscriber list. You can also re-purpose your post into an article that is distributed to various article directories.
Do you have the visibility to create opportunities?
Want to learn how? Join me on January 10th in Portland, Oregon for my one day workshop – Rock Star Visibility. http://www.powerupforprofits.com/tranform2018