Podcasts are a powerful marketing tool for vegan and plant-based businesses to connect with potential customers and reach a wider audience. By getting booked on podcast shows, you can share your message, expertise, and unique story with listeners who are interested in what you have to offer.

If you are new to using podcast interviews as a way to showcase your expertise, the following tips will definitely help.

If you’ve been on shows in the past, this will serve as a great reminder of what works for countless individuals who utilize the power of podcast interviews.

Research Potential Podcast Shows

Before reaching out to podcast hosts, it’s important to research potential podcast shows that align with your message and industry. Look for podcasts that have a similar audience to your target market and make sure that the host and show’s theme align with your expertise or message.

You can start by searching for podcasts on popular podcast directories such as Apple Podcasts, Spotify, and Stitcher. Use keywords related to your industry or niche to find podcasts that may be a good fit for your business.

Once you’ve found potential podcasts, listen to a few episodes to get a feel for the host’s style, format, and topics. This will help you tailor your pitch and make sure you’re a good fit for the show.

This step is frequently overlooked, and yet, one of the most important. 

Craft a Strong Pitch

After you’ve identified potential podcast shows, it’s time to craft a strong pitch. Your pitch should highlight your expertise, unique story, and why you would be a good fit for the show.

Here are some tips for crafting a strong pitch:

Start with a personalized greeting and introduce yourself and your business
Explain why you’re interested in being a guest on the show

Highlight your expertise and unique story


  • Show that you have done your research on the show and host by mentioning a recent episode or topic that you enjoyed
  • End with a call-to-action and your contact information
  • Make sure your pitch is concise, engaging, and easy to read. You want to capture the host’s attention and show that you’re a valuable guest for their show.

In conclusion, podcasts are a fantastic platform for vegan and plant-based businesses to share their message, expertise, and unique story with a wider audience. By following these tips, you can increase your chances of getting booked on podcast shows and connect with potential customers who are interested in what you have to offer.

Remember, the key to getting booked on podcasts is to research potential shows, craft a strong pitch, and follow up with hosts. It takes time and effort, but the rewards of being a podcast guest can be significant. Not only can it help you grow your business, but it can also inspire others to make more ethical and sustainable choices.

To learn more about getting booked on shows, access the FREE Expert Influencer Guide. veganvisibility.com/influencer