Blogs are a great way to gain visibility, showcase your expertise and convey the uniqueness of what you do and your personality. Some bloggers know how to gain lots of visibility for their blog. However, most people do not know how to optimize blogs and blogging.
Here is the permalink to Online Marketing Blog with 25 outstanding tips to put you and your blog on the blogosphere map.  It was posted by Lee Odden. 
Happy Blogging
Kathleen Gage
The Street Smarts Marketer