Expert Guest Blog Post from Daphne Bousquet
Are you looking for a new way to grow your business or adding a new revenue stream? Most coaches, consultants, entrepreneurs and authors and speakers are always. One powerful marketing strategy that is often overlooked is hosting your own workshop or seminar. Workshops are a great way to boost your visibility, create raving fans, add new clients to your roster and increase your bottom line. Adding an event to your marketing plan will grow your business by leaps and bounds. Here are five reasons why.
#1: Instant Credibility
The advantage of hosting a live event is that is makes you the superstar. Whether you are a self employed professional addressing a room full of prospects at a workshop or seminar or a coach offering intensive training in your field at a multi-day boot camp, you are the center of attention and the obvious expert in the room. This generates instant credibility.
#2: Strengthen Relationships
There is no substitution for face to face communication. With the buzz about social media, Twitter, blogs and Facebook, people tend to think that virtual relationships are enough. While relationships created on social media are certainly real, these relationships are strengthened and reinforced during in person interaction. When you can see a person’s face and body language during a conversation, the communication is much more personal. And of course, sometimes it’s just nice to be able to put the face with the name, instead of an avatar or profile picture.
#3: Get to Know, Like and Trust Faster
People do business with people they know, like and trust and your live event will get you to that step in a record amount of time. As you are in front of the room, teaching your classes and being the expert, your clients and prospects come to know you, or at least they will feel like they know you. Since you are the undisputed expert in the room, they will trust you and hopefully, like you. That will set the stage for them to become raving fans, to do more business with you, buy your other products, invest in one on one coaching or move up to a higher-end (and more lucrative for you) package.
#4: Audience Interaction
Workshops and seminars also offer the opportunity for interaction with your audience. During this interaction you can field questions and explain some of your points in more depth. This is a good way to get feedback of what questions your audience is struggling with and what you might need to improve or laser in on during subsequent presentations. Sometimes this will give you an “Aha moment” and an idea for another product to offer or membership site to create.
#5: Immediate Revenue
Let’s not forget the most obvious reason to host your live event; the immediate revenue stream. Multi-day boot camps or mastermind retreats are generally high ticket items and the income they can easily hit the 5 and sometimes even 6-figure mark. When you add in sponsorships, repurposing the content for a home-study course and other income generating information products, strategic alliances that may ensue and the backend sales that result from your presentations, one live event could produce enough income to double your business in one year.
Hosting your own workshop or seminar will make you a superstar with your prospects and clients, turn them into raving fans and lifelong clients and generate you a well deserved profit. Use this powerful marketing strategy to grow your business to the next level in record time.
For strategies to fill your workshops and seminars without driving yourself crazy, you’ll want to pick up a copy of this free seminar marketing ebook. Click here to access.

Daphne Bousquet, CMP uses her 20+ years of event planning experience to create profitable event strategies and implementation for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the How To Get The Butts In The Seats Of Your Next Workshop Or Seminar System, a unique digital course that teaches you how to fill your events with your ideal audience.