If you are using the Internet to market your business you absolutely need to pay attention to what is going on.
One of the most effective ways to address client issues, concerns and needs is to understand trends that impact them. Knowing what trends are occurring is also a great way to determine what products and services you should be developing.
Many people guess at what is going on. Smart entrepreneurs pay attention to trends. My colleague, Denise Wakeman, posted an excellent resource on her blog for those who want to stay in the loop with trends.
Great job Denise.