It never ceases to amaze me the number of people who claim to want to build their on-line presence, yet they give their marketing effort a half hearted effort. The fact is, generating business is an ongoing process, not a one time experience.

Additionally, it is not about trying one method of marketing and promotions to get your name in front of your market. You must seek multiple ways.

With the onset of numerous ways to utilize the Internet, your possibilities for marketing are many. Some will cost; many are free.

The one virtually anyone who has been on the Internet for any length of time has likely heard of is

article writing. It is a tried and true method (if you know what you are doing). is a tried and true method. There are forums you can visit and get known in. Social networks are yet another way. Media releases….well, the list goes on and on.

If you’re using only one or two ways to market your products and services you would be well served to incorporate numerous methods to reach your market.

Notice I said, "Your market." Before you do any marketing you better know who you are marketing to. Otherwise, you may attract potential buyers, but they may not be a good fit for you. This is a waste of time and money.

Marketing should be done on a regular basis. If you have not taken the time to lay out a marketing plan take the time.

Another important aspect of your marketing is your follow-up. One of the primary goals for many people marketing with the Internet is to build a responsive database. It’s not good enough to simply fill your database, you have to also build trust and credibility with potential buyers. This involves keeping your name fresh in their mind. This IS the Marketing Mindset.

In success,

Kathleen Gage
The Street Smarts Marketing