Recently I conducted a survey to find out the #1 challenge people have getting their online lifestyle business off the ground.
A common theme for many is not knowing where to start. One reason many people have no clue where to start is they have never taken time to evaluate who they are, who their market is, what makes them uniqe in the market, and what they bring to the party.
It’s amazing how many people become incredibly immobilized with this process. It’s actually quite simple, but many people never take that first step. They seem to be waiting for the perfect moment.
If you wait for the “perfect” moment you will never get off the ground. You have to be willing to begin now. And you have to be willing to make a few mistakes along the way.
You need to identify who you are, what your expertise is, who is interested in your expertise (your market) and why you are their solution.
Rather than thinking this information will somehow miraculously fall from the heavens in a neat little package wrapped in a pretty bow you need to spend some time digging deep into these areas.
The digging deep can be as simple as getting a pen and paper and simply writing down answers to the following:

  • Who am I?
  • Who do I want to be viewed as?
  • What experience do I bring to the table that others would beenfit from?
  • Who do I want to work with?
  • Who wants to work with me?
  • What is their problems as they relate to my expertise?
  • What solutions do I offer?

If you have never taken time to dig deep to find the answers to these questions isn’t it time to start?
What is your #1 challenge in getting your lifestyle business off the ground?