It’s likely you’ve heard about the plumber with the broken toilet or the shoemaker whose children have worn shoes.
Many entrepreneurs jokingly compare themselves to the plumber or shoemaker.
If you are an expert, you will be viewed as more credible if your own business is in order, your systems in place and you are not so stressed out that you fail to enjoy what it means to be a business owner.
Some entrepreneurs wear being disorganized like a badge of honor. In reality, you will likely have higher profit margins by being organized.

I’m not saying that you need to be a fanatic about this, but you do need to have easy access to information, have system that allow you to respond quickly to inquiries and know when to let go of “stuff” you no longer need.

A few areas I am vigilant about are my…
  • Website
  • Blog
  • Software
  • Investments
  • Recommended resources

Website

To assure my website is in working order, links functioning, opt ins operating, autoresponder messages up to date, plug ins working, etc., I have weekly meetings with my OBM – online business manager.

My OBM conducts regular updates on my site plug ins. This assures things continue to run smoothly. Rarely do we have problems with the site due to making the process part of business as usual.

Blog

Many blogs that launch never make it past the first year of operation. The blog owner starts out like gangbusters, but soon gives up due to not having a solid plan in place for keeping the blog active.

Many people have been led to believe they can easily make money with very little effort by blogging. The fact is, you CAN make money from your blog, but it’s not simply a matter of blogging.

It takes planning, strategies, offers, and time.
Frustrated, many bloggers throw in the towel after not seeing the money come in, instead of really  investing time and resources to make it a success.
One of the best ways to stay organized with a blog (and blogging) is to have a blogging calendar. This allows you to map out your topics, timeline and offers.

Software

There are a couple of primary reasons to stay up to date on your software. One reason is to keep you safe from security holes. Now, more than ever, you need to stay on top of your software updates.
Second, there is likely to be some software you may no longer need or want. Even if it’s a $10 a month subscription, that’s $10 in your pocket rather than being wasted.
Add up all those $10 bills on things you aren’t using and it could add up to a nice tidy sum.

Investments

As already mentioned, there are likely expenses you have that are not necessary. For example, let’s say you attend in-person networking meetings. When’s the last time you determined your ROI – Return on Investment with any meeting you attend.
The same goes for associations you belong to. More times than I can count, I’ve worked with clients who had no idea what their ROI for associations and meetings was until we put pen to paper and analyzed their costs.
Several were shocked at how much they spent and how little they got in return. When you think of costs consider the cost of time, gas, membership fees, meeting costs, travel expenses, etc.
Of course, there are plenty of groups you get a great ROI from, but take time to analyze things.
One surefire way to analyze your investments is to review your PayPal and bank account. Notice where your money is going.
If you don’t keep accurate financial records in your business, it’s time to start.

Recommended Resources

Many entrepreneurs have added revenues by recommending resources. I’ve made a lot of money recommending software, information products, training courses and workshops to my community.
I often recommend resources that I find useful such as a database program, LeadPages, Instant Teleseminars, and products by Coach Glue.
I only recommend products and services I can 100% stand behind. After all, I’ve built my business based on integrity.

Don’t Be that Plumber

Bottom line is this; the more professional you are, the more confidence potential (and current) clients will have in you.
Professional does NOT mean you have to wear a business suit, but it does mean you must walk your talk as an entrepreneur.