The world of insurance is changing. One person who is committed to this change is Justin Manning. An 11-year vegan, Justin is committed to raising awareness about the benefits of making healthy food choices based on a plant-based diet. Changes that improve your health, your finances, and your insurance rates.



Justin Manning is known as the go-to agent in Canada who works with vegan and plant-based lifestylists and companies. Committed to healing Canadians with health and wellness planning, Justin has successfully carved out his place as a vegan and as a professional committed to the well-being of his clients.

In his previous career, Justin was a fitness trainer known for his outdoor boot camps as well as working with corporations who wanted to increase the health of their workforce.

Even though Justin has long been a fitness enthusiast, there was a period in his life where his habits caused him to balloon up in his weight, carrying an extra 55 pounds.

When he got honest with himself about his health, he committed to getting back in top shape, releasing the excess weight and changing his food choices.

His life as a vegan is complimented by his wife’s commitment to being a vegan.

Conscious Choice to Work with Vegans

When Justin made a conscious choice to work with vegans and plant-based lifestylists, he was clear this was a necessary progression in his career. He wanted to work with people who “vote with their dollars.”

His passion resides in working with clients who are in alignment with his values as they relate to being a vegan.

He’s done quite well in that there are those who will only invest in ethical businesses as they relate to veganism, compassion to animals and the environment.

Justin wants to do what he can to educate the public about taking their health back. His vision is a world without heart disease. One where people have a much better quality of life due to being healthier.

Making Changes to Your Lifestyle

Justin believes that when a person makes a change it can be either a responsive or reactive change. Often, if someone is given a health scare, they will make a change based on reaction. To get ahead of a health scare, Justin recommends making changes you know will benefit you before your doctor says it’s time for meds or surgery.

He recommends putting your focus on the gains you will make rather than what is being taken away.

When making the change, rather than saying, “I can’t have something, say ‘I choose not to have this.’”

Rewards Programs with Insurance

We talked about rates being decreased for those who subscribe to a vegan/plant-based eating protocol. It has been documented that eating this way does improve one’s health, reduces the risks of many diseases, including the number one killer, heart disease, and other common health conditions.

“It’s in the best interest of insurance companies to reward those who live a healthy lifestyle. It’s a numbers game and the numbers indicate, eating vegan decreases your risk factors,” Justin points out.

We are in for a big disruption in the insurance space in the coming years. Justin is well positioned to help people as this disruption takes place.

Ethical Investments

We are moving more towards those who will only invest in ethical businesses. They make their choices based on companies committed to health, compassion to animals and the environment.

A great investment we can all make is eating to be as healthy as possible. From there, determining what type of insurance, such as life insurance, is best for you based on your situation.

How to Move into a Plant Based Diet

Know the truth. There are a lot of myths that mislead people into believing things that are not accurate.

If you are experiencing inflammation, think of how great you will feel when you no longer experience the type of inflammation you do with a meat and dairy based diet. Many people experience a hugely evident change within a few days.

For anyone who is dealing with the feeling of being “unnecessarily uncomfortable” in their body, transitioning to a plant-based/vegan eating protocol is a great way to eliminate this feeling.

Watch documentaries that will raise your awareness about what really goes on in the food industry such as What the Health, Cowspiracy, Earthlings, Seaspiracy and any film that opens your eyes… and ultimately your heart.  

About Justin Manning

After eight years as a group fitness and personal trainer, Justin completed his Life License Qualification Program (LLQP) in 2016 and his Canadian Investment Funds Course (CIFC) in 2018.

Justin has been a proud member of Advocis since 2016. Advocis, The Financial Advisors Association of Canada, is the largest voluntary professional membership association of financial advisors in Canada, representing more than 13,000 members and 40 Chapters across the country. Enhancing the professionalism of financial advisors in the best interests of the consumer.

Justin has been an entrepreneur his entire life, specializing in helping clients live healthy lifestyles. As a virtual financial advisor, Justin’s home office is located in Langley, British Columbia Canada. Through the power of technology, he digitally serves businesses, families, and individuals for their insurance needs in the three provinces he is licensed (Alberta, British Columbia, and Ontario). Justin serves all Canadians across the country with their savings plans, through his investment channel Justwealth. Justin represents many of Canada’s largest insurance companies as an independent broker, providing his clients with access to multiple options in the market. Justin helps his clients save time and money, while providing them with peace of mind.

Lastly, Justin is a ‘philanthropreneur’ with experience raising funds for blood cancer research through running a full marathon in Anchorage Alaska, hosting a large outdoor fitness fundraiser in Vancouver BC to send him to Ethiopia to see the communities where his funds built schools, and creating an annual gala to raise funds for an award-winning charity who helps youth at risk of entering a criminal lifestyle. Together with you, Justin looks forward to improving the communities and the environment around us all. Justin has been eating 100% plant-based food since 2010 and he continues to share its compassionate, sustainable, and health benefits. Justin is a firm believer that it is better to stop something bad from happening than it is to deal with it after it has happened, prevention is better than cure.