If you’re looking to make great money from books, it’s important to realize (for most authors) there’s more to the process of generating revenues than simply selling books.
On the backend, you can sell information products, membership programs, other books, training, coaching and consulting.
However, it’s important to map out how you will drive traffic to your various products and services.
One of the best ways to do this is to add what is referred to as Lead Bait inside your book.
This works especially well with Kindle Books.
Let’s start with the definition of Lead Bait.
Lead Bait is where you offer something of high value in exchange for a name and email address. It could be another eBook, a video or audio file, whitepaper or even an opportunity to hop on the phone with you.
In my Kindle book, Power Up Your Sales, I have several opportunities for people to get on my list. The prime real estate for this is in the first 10% of the book and the last 10%.
The reason for the first 10% is that when your book has the “Look Inside” feature on Amazon, often it’s the first 10% that shows. Even if someone doesn’t get your book, you may still be able to capture their contact information.
As you plan out your books, think in terms of where you will take people. Again, it’s not just about what’s in your book. It’s about creating ongoing value for your community.
