In the years I’ve been a marketing strategist, I’ve likely read more books than most on the subjects of marketing, media, visibility and promotions. I consume whatever information I can to assure I am always ahead of the curve.
Whether it be reading blogs, listening to podcast shows, consuming articles or buying the newest release on Amazon, I’m all over it.
When it comes to the newest releases on Amazon, most books are the same old same old.

Head and Shoulders Above the Rest

One book that stands head and shoulders above the rest is Make It Rain, How to Use the Media to Revolutionize Your Business and Brand. Author (and true expert)
Areva Martin has, hands down, written the best book on the subject I have found in years.
Not only does she cover the changes in traditional media, with a focus on television, Areva also goes into great detail of how to utilize social media, podcast and online radio shows.


This is a MUST read for anyone who wants to stay ahead of the curve on your media position.
From start to finish, I was captivated with the level of knowledge, her writing style and the many insights that virtually anyone, regardless of where you are at in your media outreach, will benefit from.
Hone Your Pitch (chapter 4) is worth the price (and some) of the book. Areva gives examples of how to develop a strong pitch sure to stand out from the dozens, hundreds, even thousands of pitches producers and hosts receive from experts.

Media Kit Essentials

She also covers what goes into your media kit, your one sheet, and hooks. A one sheet is something many experts have never heard of. I was thrilled when I read her recommendations on this as this is something I always encourage my clients to develop.
Putting into practice what she teaches, I heard about her book from a television interview she did. Her hooks were so engaging I hopped in my car and headed to my local book store to immediately buy a copy of her book.
You don’t need to do that. You can order a copy from Amazon and have it delivered to your home or office.

So Much Great Info

Not only will you learn how to create a hook that sells, you will learn how to follow influencers who have a market reach you want to get in front of, how to become a trusted source the media calls on again and again, how to find the shows that are not so inundated with requests that you get lost in the shuffle and so much more.
I cannot recommend this book enough. Don’t wait. Get a copy today.