I’ve often been intrigued by statistics. On occasion there are stats that absolutely boggle my mind.
Take the one I found on Am
azon.com about the number of Kindle version books that are published monthly. In the last three months there have been 235,643 ebooks published on Kindle. Holy moly. That’s huge.
Add to that the number of physical books on Amazon.com in the last ninety days (347,128) and you have to wonder how an author gains recognition for their book.
In a word: promotions.
However, for many authors they liken self promoting to less desirable than a root canal.
I find it amazing that an author would invest so much time in writing their books and then put little, if any, effort into marketing them.
The reality is this; an author has to be willing to take responsibility for getting the word out about their published works. It’s actually a lot easier than many authors realize.
With the advent of social media an author can build a community of avid fans who are eager to buy their books. Add to this online radio, media release directories, video marketing, teleseminars, webinars and Google Hangouts and an author can quickly gain visibility for their works.
My newest book is one that I will definitely be doing a lot of promotions on. The book is an answer to an unfilled need.
With over 8 million U.S. businesses currently majority women-owned equating to an economic impact of $3 trillion that translates into the creation and/or maintenance of 23 million jobs* I did what no other author has ever done; written the first ever book by a woman, specifically for women, on the topic of online marketing.
Anticipating the need to arm women with the right information to grow their businesses, I knew it was time to write the first-ever book addressing this topic specifically for women. I provide the proven solution for how to quickly, efficiently, and cost effectively establish a strong presence using a plethora of online means.
Power Up for Profits: The Smart Woman’s Guide to Online Marketing is perfect for those new to the Internet as well as seasoned professionals.
Filled with step-by-step instructions, entertaining stories, and the heart-centered business acumen women crave, Power Up for Profits! includes state-of-the-art information on
• blogging and social media
• list building and traffic generation
• joint ventures and affiliate partnerships
• packaging information in products and services
• a marketing strategy specifically for female entrepreneurs
The best part of all is within a few days the book hit #1 in Hot New Releases Business & Investing >Women & Business!
This didn’t happen by chance. It happened with very systematized and focused marketing. I would love to show you exactly how to do the same. With Power Up for Profits you will learn many of the strategies I am using.
For a limited time when you get Power Up for Profits: The Smart Woman’s Guide to Online Marketing you also receive two outstanding gifts from me:
How to Make Your First $100 Online 58 page report and How to Sell Thousands From Any Platform full home study program. Yours FREE with the purchase of the book. Click here to learn more.
I love what you’re saying. Marketing and in the right ways, can make the difference!
Thanks Susan. Yes, I completely agree.
I have just bought your book, looking forward to learning about promoting written works. Really resonate with your simple communications that I’m sure will help many creative types get their heads around the marketing bit! Thanks Kathleen
Thank you so much Anabrese. My goal was to have a great resource for creatives so they can easily take their message out to market.
I really like your site Kathleen, definitely feels like a welcoming place for women. As a writer I could definitely use a friend like you. I look forward to checking out some of your work.
Thanks you Laurie. Appreciate your feedback.
Many authors don’t know how to market. They only know how to write. I find it amazing that authors can even make money when books sell for $19.95.
(PS, I love the font on this site. It’s so pretty.)
You’re so correct Crystal. Amazing how many authors don’t know how to market and definitely need to learn how.
You are so right Crystal. The ideal scenario is for an author to be an excellent writer, know how to market and have a plan for long term benefits from book sales. In other words, other programs and services they can offer. In that I work primarily with non fiction writers, this is a solid vision for them.
Dear Wonderful Kathleen,
Namaste! I am NOT yet an author, but will like to be. I have listened to your Tele-calls before and enjoyed them. I love what you do and you sure are an inspiration. I read the blog just to get ideas about even promoting my product. It is interesting that you are the first woman to write a book for women.
May you continue reaching greater heights in your career and keep serving people.
Thanks for your comments SHanthi. Yes, it is amazing this is the first book about online marketing written specifically for women. Gotta love it.
Wow! That is a mind blowing stat! Authoring is more than just writing – it is PR, marketing, networking and sales. Thanks for this post. Thank you for this article.
So true. So true.
Thanks for sharing. I had no idea how many books were published, and you are right about that figure being mind boggling. Makes sense why the author has to really promote their book to have any success at sales.
It was shocking to me when I did the research. This is why it’s so important for authors to know how to market and promote.
Looks like a great resource!
IMHO it is! 🙂
I remember when I wrote my first book- I though I would become a best- seller by people just noticing my “great work”. I chuckle now when I think about it- I have learned so much over the last 6 years. Thank you for putting it all together in one place:)
Warmest,
Sheri
Dr. Sheri Kaye Hoff, PhD
Life, Executive and Small Biz Coach
http://lifecoachsheri.com/insight-biz-boosters-expo/
I did the exact same thing with my first book, Message of Hope. Boy have I learned a lot since then. 🙂
I have a sincere question.
What is the difference between marketing and marketing when women do it? Why do women need to do something else? Why would marketing strategies be different for female entrepreneurs. I understand the demographic differences in marketing to women (with the understanding there are many women who choose to be out of the box marketing puts them in, but I don’t understand why women would market different from the way I would market.
Like I said, I am sincere here and mean no disrespect. I just don’t understand. I am a conscious, ethical and male entrepreneur who believes in giving first. What exactly am I missing here?
I am finishing my first book and was interested in your program only I am not so sure, especially being male.
I appreciate your time and your consideration.
Thank you.
Mario
Thank you for your comments Mario. You questions are valid. There is a difference between the way men and women respond to marketing. Actually, many studies have been conducted to determine minor differences as well as major.
Here are some interesting articles that address this in detail.
http://www.actiongraphicsnj.com/2013/03/26/separating-mars-from-venus/
http://smallbusiness.chron.com/marketing-men-vs-women-1011.html
http://cmo.com/content/cmo-com/home/articles/2013/7/22/the-difference-in-marketing-mcommerce-to-men-and-women.frame.html
I found all three articles to be very interesting as I am sure you will.
Very important points. Thank you for sharing. I’ll check out your book