One of the most important things you can do to grow your business is be visible to your market. This is often easier said than done. Yet, with all that’s available online it is now easier than ever to get a foothold to massive visibility.
Recently, my book Power Up for Profits! The Smart Woman’s Guide to Online Marketing was published. To assure I got lots of traction for my writing efforts I put together an incredibly integrated approach to promoting the book.
There were three primary phases of the launch:
The pre-launch consisted of interviews, guest blogging, social media marketing and aligned partners spreading the word. The results? In one week the book went from being a complete unknown to gaining great position online. Plus, it ranked #1 in Hot New Releases for Women and Business.
As they say, “A picture is worth a thousand words.” In this case, hundreds of thousands…
One of the primary areas I work with my clients on is the need to get lots of visibility. With the right visibility you are definitely viewed as more of an expert.
The beauty of targeted efforts is that they pay off for years to come.
With the pre-launch of Power Up for Profits! I focused much of my efforts on guest blogging, interviews and integrated social media marketing.
Want to learn how to get massive visibility for you, your books, your products and your services?
Join me on Monday, August 12th for a complimentary webinar – Create Massive Online Visibility – http://www.powerupforprofits.com/gage/visibility/
I have a book due out in about 7 weeks to keep children from never to try tobacco. When should I put out press release two weeks before?
Bill’s P.R.I.D.E public relations in Dare education
You can send out more than one media release. Actually, with some of the publications you need several months lead time. Check with the locations you plan to send the release to and find out their criteria.