Marketing is about occupying space in the consumer’s mind…
Customers choose to do business with you based on their needs… not yours!
They will choose you when you understand their problem and have a solution they want and/or need.
To Optimize Your Opportunities
Ø Know why people do business with you
Ø Be proactive rather than reactive
Ø Know your target market and what changes are impacting your market
Ø Establish your expert status
Ø Stand apart from the crowd and “noise”
Ø Give people a reason to refer you