Starting a membership program is one thing. Enrolling members is something completely different.
To fill your member funnel fast you can use any number of strategies; offer incentives, give a limited time offer and offer discounts.
A very powerful way to get members fast is to offer a trial period for an incredibly low investment. A $1 trial period is very popular. It makes the decision to join very easy.
The upside to this strategy is you do get members fast. The downside is retention can be very low unless your content is stellar and you communicate clearly how long the trial period lasts.
It usually goes like this; join for 7 days, 2 weeks, 1 month for X amount. When the trial period is near completion the member’s credit card will be charged the full amount.
In order to avoid any confusion or frustration on the part of the new member you absolutely must let them know when their card is going to be charged the full amount. This avoids any frustration on their part if they did not fully read the specifics about charges when they joined.
Another strategy is a completely free membership. This allows you to showcase your expertise while providing great information to members.
To see what I mean join Membership Sites Fast membership program absolutely FREE. Go to www.membershipsitesfast.com
You will receive high content information as a member and pay absolutely nothing.
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These are great tips, Kathleen. I’m using the $1 incentive on my own membership site and it’s working. Thanks for sharing—looking forward to the other videos.
So true – you can lead a horse to water (i.e. starting the program) but you can’t make it drink (i.e. getting members instantly). Thank you for these tips, I think they’ll be really helpful for me since I’m just starting out here!! 🙂
Laurie