When I became a professional speaker nearly 16 years ago something I heard over and over from seasoned speakers was to develop product.
These sage words made a huge difference to the success of my business. Why? Because no matter what’s happening with the economy having various information products such as books, eBooks, eReports, transcripts, and MP3’s, can make a huge difference. You can go from a so-so revenue stream to one where you can generate thousands upon thousands of dollars in passive income.
Not only will information products boost your business they also boost your revenues and your expert status more than just about anything else.
If you have yet to develop your first “simple” product it may be easier than you think to get started.
There are various types of information products you can develop; those that are used specifically for building your opt-in subscriber list, those that are used as revenue generates and those that accomplish both list building and revenue generating opportunities.
Product and Service Offerings
Your company goals will determine how many products and services you offer. You may find one or two will best serve your client base or perhaps dozens, even hundreds, will be more appropriate.
You must be able to clearly answer the following questions
– What are the specific products and/or services you provide?
– Can you clearly communicate features and benefits of your products and services?
– Are you focusing primarily on business-to-business or business to consumer?
– Do you have a narrow offering or a variety of products and services?
Before you decide to roll out new products or services, consider all aspects. There are the development and marketing costs. Additionally, with each
product you offer you must have a clear vision of how to market them. Do you have the necessary resources to introduce new products or services to your
How you decide to distribute your product or service will be based again on who your market is and what their needs are. Distribution channels must be factored into your overhead costs and what you charge. Distribution channels will impact your marketing decisions. Distribution on the Internet is much more
cost effective than traditional methods.You have your own channels and those of Joint Venture and affiliate partners.
Additionally, your product’s image should be considered when you are considering your distribution channels. Stay current with changes in the market
in order that you can change your distribution channels as necessary.
The secret to success with information products is to simply start. Begin with a plan and then start.
Kathleen Gage works with spiritually aware speakers, authors, coaches and consultants who want to reach their market with information
products and life impacting services.
Comments and retweets welcome.