As the host of a popular plant-based lifestyle podcast and the producer of multiple shows, I’ve had the privilege of interviewing and engaging with over 1,000 remarkable individuals.
One thing I often do as both a host and producer is ask my guests if they have something valuable to share beyond the insights they provide during the interview—a resource that can benefit listeners and strengthen their connection to the conversation.
It never ceases to amaze me when a guest has nothing prepared to drive traffic to their website or help listeners take the next step. It’s a missed opportunity, not only for them but also for the audience who could have benefited from their expertise beyond the interview.
On the flip side, there’s another type of guest: the one who turns the entire episode into a pitchfest. They assume it’s acceptable to offer a gift in exchange for contact information without first checking with the host and often take it too far by mentioning their offer repeatedly throughout the conversation. This approach undermines the professionalism of the interview and detracts from its value.
Although this has only happened a couple of times in my experience, I can tell you—it’s a huge turnoff. It comes across as if they’re more focused on building their list than on genuinely delivering value to the audience.
For these rare guests, here’s what they might not realize:
There’s no guarantee their episode will go live if it comes across as a “pitchfest.”
As hosts, we have the ability to edit out all the excessive pitching, ensuring the show remains valuable and engaging for our audience.
So, what’s the sweet spot? The number one priority when appearing on a podcast is creating high value for the audience. However, when the host asks if you have something special to share, you need to be ready with a compelling, well-thought-out call to action (CTA).
The Podcast Guest’s Dilemma: Striking the Balance Between Value and a Call to Action
Podcast appearances offer a unique opportunity to showcase expertise and connect with an engaged audience, but they also come with a critical challenge: balancing value with promotion. Listeners tune in for insights and inspiration, not a sales pitch, which means guests must prioritize delivering meaningful content over self-promotion.
At the same time, a thoughtful CTA is essential for guiding listeners toward the next step. The key is to weave a CTA seamlessly into the conversation, ensuring it enhances the listener experience rather than detracting from it. Guests who master this balance create a win-win: they build credibility while offering genuine value to the audience.
The Key to Crafting a High-Value CTA
To make your CTA resonate, it must align with the podcast’s audience and the episode’s topic. Here’s how to do it:
1. Focus on Giving, Not Taking
Your CTA should feel like a natural extension of the value you’ve provided during the conversation.
For example: “If you’ve enjoyed this discussion about plant-based eating, I have a free 7-day meal plan you can download at [yourwebsite.com/free].”
This approach positions your CTA as a gift, not a sales pitch.
2. Keep It Simple
Don’t overwhelm listeners with multiple options. Choose one clear action you want them to take.
Example: “Visit [yourwebsite.com/resource] to grab my free guide.”
3. Make It Relevant
Tailor your CTA to the topic of the episode. If you’re discussing mindfulness, offer a meditation guide. If you’re sharing business tips, direct listeners to a resource like a checklist or worksheet.
4. Use a Memorable Link
Listeners won’t remember a long or complicated URL. Create something short and catchy, like “yourbrand.com/gift.”
Collaborate with the Host
Ask the host beforehand if it’s okay to share your CTA and provide details for the show notes. Most hosts are happy to include links if they enhance the listener’s experience.
What Happens If You Overdo It
As I mentioned earlier, a pitch-heavy approach can backfire. Listeners tune into podcasts for insights and inspiration, not infomercials. If you focus too much on promoting yourself, you risk:
- Alienating the audience.
- Losing credibility.
- Potentially not having your episode published.
The best guests strike a balance—delivering immense value while offering a resource as a next step.
Your Primary Job
As a podcast guest, your primary job is to create value for the audience. Share your expertise, tell engaging stories, and deliver actionable insights. But when the opportunity arises to share something special with listeners, make sure you’re prepared with a thoughtful CTA that provides even more value.
Be sure to have your CTA ready to go—you never know when the host will ask, “Do you have something special to share with our audience?”
One of my CTA’s
When I appear on shows about vegan or plant-based eating, I offer a giveaway perfectly aligned with the audience’s interests: Plant-
Based Eating: 7-Day Reboot to a Healthier You. It’s a practical resource designed to help listeners take actionable steps toward healthier living.
https://veganvisibility.com/7-Day-Reboot
What’s Next?
On Day 24, we’ll delve into leveraging your existing network to secure podcast guest spots. By seeking referrals from colleagues and acquaintances, you can uncover new opportunities and broaden your reach. This strategy not only enhances your exposure but also cultivates valuable industry connections.
This is another great topic, especially for the newbies into the world of podcasting.
Great points to be mindful of, but like everything, it comes with practice, diving in and learning on the way.
Thank you.
So very true Susy. The more we appear on shows, the better we get on all levels.