Podcast hosts, especially those with popular shows, often receive numerous guest appearance requests daily. For instance, data from Podmatch shows that every podcast receives an average of several guest requests each day. With such high volumes, it’s not uncommon for some requests to miss the host’s primary inbox, landing in spam folders or simply getting overlooked.
I’ve experienced this firsthand. On more than one occasion, I didn’t receive an initial request that was sent from a potential guest. I was glad they
reached out a second time and also private messaged me on social media. Their persistence ensured I didn’t miss the opportunity to connect with someone who brought value to my show.
Conversely, what frustrates me is when potential guests, who are not a good fit for the show, reach out requesting to appear on my podcast. It ends up wasting both their time and mine—a sentiment shared by most podcast hosts. On Day 11, you learned more about this. But I digress.
Today’s post highlights a critical component of taking action: follow-up. Many people assume that if they haven’t heard back from a host or producer, the answer is “no.” However, it’s very possible the request was never received due to miscommunication or technical issues. Missteps like emails landing in spam folders are common, which is why follow-up is so important.
I’ve lost count of how many times someone has told me they reached out to a host, didn’t hear back, and immediately assumed the answer was no. When I ask if they followed up, they often admit they didn’t because they didn’t want to seem desperate.
Don’t make this mistake. There’s a chance the host never even received your initial message!
Being proactive and persistent (within reason) can make all the difference in securing your spot on a podcast.
1. Send a Polite Follow-Up Email
- Wait at least one week after the initial request before following up.
- Keep the message brief and polite, reiterating your interest and the value you bring to the show.
Example:
Subject: Follow-Up on My Guest Request
Body:
“Hi [Host Name],
I wanted to follow up on my request to be a guest on your podcast. I’d love to share insights on [specific topic] that I believe will resonate with your audience. Please let me know if there’s any additional information I can provide. Thank you for your time!”
2. Reach Out on Social Media
- Many podcast hosts are active on platforms like LinkedIn, Instagram, or Twitter. Use these channels to engage with their content before reaching out.
Message Example:
“Hi [Host Name], I recently sent an email about being a guest on your podcast and wanted to connect here as well. I’d love to discuss [topic or expertise] that I think your audience would find valuable. Let me know if there’s a good time to chat!”
3. Utilize Their Contact Form or Website
- Some podcasts have dedicated submission forms or alternative contact options listed on their website. Use these to ensure your request gets through.
4. Ask for a Referral
- If you share mutual connections, ask for an introduction. A referral adds credibility and increases the likelihood of getting a response.
Know When Enough is Enough
Persistence is key, but moderation is critical. If you don’t hear back after 2–3 follow-ups, respect the lack of response and move on. However, remember that if you are using only email outreach they may not be receiving your requests.
If you’ve reached out in more than one way and have not heard back, keep in mind there are always other opportunities waiting, and professionalism will leave the door open for future possibilities.
What’s Next?
On Day 21, we’ll tackle a common issue that affects many people: reducing glare from your glasses. While it may seem minor, glare can be distracting—not just for you and the host, but also for viewers. Eliminating this issue ensures a smoother, more professional appearance.