Here’s a fact: Authors need to promote themselves and their books… if they want to sell books. There’s actually no way around this; if you want to get your books in the hands of readers you have to be at the helm of your book promotions.
Another fact is: the more people who read your book, the more back-end opportunity you experience.
 

1001 Ways to Market Your Books

There are dozens upon dozens of ways to achieve high visibility as an author. John Kremer, author of 1001 Ways to Market Your Books  outlines far more than a few dozen ways.
Since the first release in 1998, the book has become a favorite of authors around the globe. I’ve referred to John’s book on many occasions.

One of the Best Promotional Strategies

Although there are literally over 1,000 ways to market your books, one of the most effective, and far reaching, is to be interviewed on podcast shows.
Podcast shows have a long shelf life. Simply put, you can do an interview today and it could still be popular years from now.
Just yesterday, I got a Google alert about an interview I did a few years ago. Until I listened to the recording, I didn’t realize it was from 2015. Regardless of the fact it was conducted years ago, I promoted the episode the same way I promote many shows I’m on.
Here’s what I did.

  1. I gave it social media “love” by tweeting the permalink, posting a comment on my LinkedIn and Facebook wall, posted the permalink in several groups on Facebook and then retweeted the permalink.
  2. Sent a message to my subscriber list
  3. Posted the permalink on my media page
  4. Blogged about it. (that’s what I’m doing right now! Check it out. https://indiebusinessnetwork.com/s02e003-kathleen-gage-podcast/

The show is one of hundreds I have done. I treat each one as the only one. What this means is I do all I can to get word out I was on a show. The more I do this, the more the host appreciates the fact they had me on the show.
I encourage you to do the same when you appear on a show.

Media Page is Social Proof

Show hosts want to make sure that who they have on their show is minimal risk. What this means is that whomever they invite on will do a great job. One way to put a host’s mind at ease is with social proof. Posting permalinks on your Media Page from shows you’ve been on is great social proof.
However, don’t let the fact you’re new to doing podcast interviews stop you from doing so. Even those of us with hundreds, even thousands of interviews to our credit started as newbies. Something to remember is this; the more interviews you do, the more interviews you do. And, you have to begin right where you’re at.
Not sure where to start? I have just the solution for you. My FREE Podcast Appearance Checklist and video training. CLICK HERE to access.
With this absolutely FREE resource you will know exactly what to do to get started with podcast interviews.