Your most powerful marketing strategy is often the most underutilized. It is you. That’s right. Your experiences, point of view and perspective are the best marketing messages you have.
Often people try to be someone or something they are not. They fear that if people really know who they are they won’t be liked.
Here’s the rub; even if you try to be someone you think everyone will like, you will have those who don’t like who you are pretending to be.
The most powerful step you can take is to bring yourself to the equation as much as possible.
Will there be those who don’t like you for who you are? Absolutely. Does it matter? Only you can determine that.
But imagine this… when you are fully who you are, living in your truth, you never have to wonder if you are saying or doing anything that is not congruent with who you know yourself to be.
Today, more than ever, we have the resources available to reach our community of people who appreciate us for who we are.
We are also able to more fully impact the lives of others simply by virtue of all the resources available such as social media.
You no longer need to wait to express your perspective. You can do so through any number of social networks, your blog, a podcast show and Blog Talk Radio to name just a few avenues.
The only question that remains to be answered is this, “What will it take for you to step fully into who you are and speak your truth? The truth that will not only set you free but impact the lives of so many men and women who are eager to hear your message.”
Recently, I shared an important message called, “Don’t Drink the KoolAid” on my podcast show. See if you are drinking the KoolAid and what to do about it if you are. Click here.
Live fully, live passionately, live in gratitude.
What are your thoughts about standing in your truth? All comments welcome and encouraged. While your at it… go ahead and forward to those you know would benefit from this post.