I first heard of QR Codes a few months ago. Until recently, I had no idea how great they are to add to my marketing and sales mix.
It didn’t take but one experience of using a QR Code for me to understand how great they are for building an opt in list, selling a product or inviting someone to sign up for an event.
You can also drive someone to a YouTube video, make a complete eBook available and drive someone to a specific blog post.
If you’re not yet in the game of using QR Codes hopefully this blog post will clarify why you should be.
Let me start with exactly what they are.
QR Code (abbreviated from Quick Response Code) is  a type of matrix barcode (or two-dimensional code) first designed for the automotive industry.
The code consists of black modules (square dots) arranged in a square pattern on a white background.
With consumers wanting immediate access to what’s relevant to them, QR Codes make that possible.
Simply put, you scan (read) a QR Code with your iPhone or other camera-enabled Smartphone to gain access to a web location; a video, a website, a blog post, or an opt-in page.
Creating a QR Code is incredibly simple. All you need is a QR Code generator.
3 Steps to use the QR Code Generator:

1. Select the type of information you would like to include in your QR code, and then enter your data.
2. Click “Get your QR code” to preview your barcode.
3. Right-click on your customized QR code and select “Save Picture As” to save your barcode for future use.

The three step process comes from this site Wasp Bar Code
To scan QR Codes you will need a QR Code Reader. There are tons of them avaiable for free. Do a Google search with the words “QR Code Reader” to select one you want.
I first tested how effective QR Codes are when I spoke at NAMS8 in Altanta in early August.
I had a specific website I wanted to drive potential buyers to. The process of creating the code was incredibly easy.
Once created, I put the QR Code into a simple layout for a postcard. I emailed the PDF of the design to Kinkos.
In a couple hours my order was ready.
Little did I realize how simple the process actually is.
Check out how fun this is. Pull out your iPhone, or any other device that can scan the code below. When you go to the page and the check out add in the coupon code: 400 and to get $400 off the regular price of Power Up for Profits Live!
No phone? No problem. Click here