Whether you’re a seasoned author, or first-time author, books are a great way to build a loyal following, drive traffic to your various offerings and generate revenues.Granted, there are many authors who only want to write, and writing is not part of a business model. Yet, there are untold numbers of experts who do want to write books to fuel a highly successful business.
I happen to be one of those who love the fact my books not only generate revenue on the front end, but also create other revenue streams such as consulting and speaking.
Visibility Equates to Opportunity
Consider this; the more visible you are, the more buzz your books get, the more opportunity you have.
In days gone by, gaining visibility was a lot tougher than it is today. Now it’s a matter of having a plan and working the plan…consistently.
Gaining visibility for you and your book(s) is not something you do once your book is published. Visibility needs to start as soon as possible and bean aspect of “business as usual.”
With all that’s available to virtually any expert who writes, it’s merely a matter of making the decision to do something every day to raise awareness within your market.
• Social media marketing
• Media releases
• Email marketing
• Interviews
• Blogging
• Guest blogging
• Virtual book tours
• Book website
The more you utilize this list, the more each will fuel the other ways you can gain visibility. The key is to be strategic about what you are doing. Avoid a haphazard approach.
As an expert and author, one of the best ways to position your message is with interviews. There is ample opportunity to be heard and seen. With traditional radio, television, trade journals and newspapers, there is more than enough choice. Add to the traditional avenues, online means and you will not want for opportunity.
Two outstanding resources for securing interviews are Radio Guest List and HARO (Help a Reporter Out).
Radio guest list
Radio Guest List is an online resource you register for to get frequent announcements of show hosts seeking guest experts. There is a free registration level and a paid level where you pay a nominal fee for a monthly subscription.
To get the best choices, invest a few dollars for the paid subscription. Subscribers get more announcements and they do seem to be better quality.
HARO – Help a Reporter Out
HARO is an online service set up for journalists to quickly gather feedback from the public. It is designed to enable journalists to connect with people who have expertise or experience in particular issues, so that journalists can obtain valuable advice and quotes for stories they are covering.
Anyone can sign up. Subscribers get up to three emails a day, five days a week, filled with queries from reporters from top news outlets like Forbes, CNN, ABC, Entrepreneur, INC and many more.
Ample opportunity
With just these two resources you will have more than enough opportunity to be interviewed in your area of expertise. Show hosts, journalists, columnists and the like are in need of outstanding content.
There’s no reason you can’t be one of the experts who provides them with what they need. However, avoid a hit and miss approach. Put systems in place that allow you to consistently be seen and heard by way of interviews.
In addition to Radio Guest List and HARO, a Google search brings up a lot of information on where you can be interviewed. iTunes is a great resource for podcast shows you can reach out to.
Conclusion
Radio and podcast shows are highly recommended for authors to incorporate into your marketing. The more you focus on finding opportunities on shows specific to your market, the better.
This post is an excerpt from my report – Hit #1 on Amazon.
Want more ideas on how to market your book? Check out my FREE report – Hit #1 on Amazon – www.oneonamazon.com