How does one go from being a top digital marketer, with a stellar track record with companies like Netflix, Samsun, Disney, Under Armour and Audi to the Founder & CEO of RDCL Superfoods, a new direct-to-consumer provider of personalized, functional superfoods that are 100% plant-based?



In this episode of Vegan Visibility, Donny Makower shares how he came to this life-changing decision.

A Stellar Marketing Track Record

Donny Makower has been a leader in digital marketing and brand development for 20 years. He co-founded RED Interactive Agency, a premier digital agency, which he ultimately sold. As President of RED, Donny led client services, strategy, operations, new business efforts, and the company’s vision.

Donny’s expertise centers around building organizations, developing brand strategies, and challenging companies to re-evaluate their customer experience models. Pre-pandemic, he spoke at various events and conferences about these topics.

When restrictions are lifted, he looks forward to once again getting on the platform to share his wealth of knowledge about business and his insights about the need for more people to know the truth about the benefits of a vegan lifestyle.

In August of 2018, Donny decided to align his professional endeavors with his passions around plant-based nutrition and cruelty-free living as the Founder & CEO of RDCL Superfoods.

Donny first explored plant-based eating when his sister was diagnosed with breast cancer in 2012. With what he learned, he was eating a predominantly healthy diet for nearly seven years, when he heard a talk by Gary Yourofkey called The Most Important Speech You Will Ever Hear.

Donny was so impacted by what he heard from Gary, he became 100% vegan from that point forward and has not looked back. To hear Gary’s full speech go to

The Blindspot of Compassion

With a passion for sharing his experience and insights, Donny developed a speech called, The Blindspot of Compassion, which is a case for Vegan Living.

His speech addresses the areas many people don’t want to acknowledge about veganism; cruelty to animals in the way they are bred and raised for food, the environment and health accountability.

When Donny learned the truth of how animals are treated in the food chain, he got involved in an animal sanctuary.

During our conversation we discussed the various marketing recommendations Donny is using to gain inroads in the market. He shared insights that can benefit any startup in the vegan industry.

For the Animals

Donny is very committed to raising awareness about the need to have more compassion and awareness of the animals, factory farming and the impact our choices make for, or against, the animals.

Donny points out that there are three primary categories we put animals into.

Pets, wildlife, and livestock.

Our pets are often treated like family members, and we give them a safe haven.

With wildlife we revere and respect their right to live in safe environments.

With livestock including poultry and seafood most people see animals as disposable

Vote with Your Dollars

Donny encourages people to come to terms with how you are voting with your dollars and be aware of what is happening with the animals that end up on your plate.

To learn more about RDCL Superfoods and receive 20% off your first order, use coupon code: GETRDCL at checkout

Donny is not only an ethical vegan, but a is a well-rounded vegan in that he cares about the animals, the environment and health.

Donny grew up in the Northwest suburbs of Chicago and lives in LA with his wife (Elena) and their two kids. He earned his B.A. from Washington University in St. Louis and his J.D. from Chicago-Kent College of Law. He also earned a black belt in karate and is a magician member of the world-famous Magic Castle in Hollywood.

Be sure to check out his website and reach out to him on LinkedIn.