One of the most common mistakes I see authors, speakers and consultants make is to not focus on visibility. For some reason, they think all the need to do is have the “thing” such as a book, speech or service, and somehow, someway, people will discover them.
Not so! The fact is, you have to be very proactive in your efforts to gain visibility.
There’s an art and science to gaining visibility. The art of visibility is something that most experts refine over time. They learn what does and does not work with their messaging.
They discover what social media platforms are best for their market.
They find out what media outlets are best targeted for their message.
The science of visibility is aligned with the art. It’s a process of trial and error, analytics, stats, and feedback.
Because of the number of people who ask me how I’ve managed to gain so much visibility, I’ve put together a one day training that addresses the topic of Rock Star Visibility for Today’s Entrepreneur.
One very underutilized tool is a media release aka press release.
To show you, real time, how I use media releases, here is the first of several for my upcoming event. Each will have a different slant (hook) and be distributed a minimum of two weeks apart.
Distribution will be in the Pacific Northwest in order to have a targeted approach. It will be sent via email, web pages, forms and other online means to television, radio, newspapers, monthly and weekly publications.
For Immediate Release
Rock Star Visibility for Today’s Entrepreneur One Day Workshop Takes Portland by Storm
Eugene, Oregon – October 30, 2017 – Business marketing strategist, Kathleen Gage, is hosting a one-day workshop that teaches entrepreneurs how to have rock star visibility.
For entrepreneurs ready to live up to your full potential and be seen in a BIG WAY, this workshop is for you.
FACT! The world is in a world of hurt. Now, more than ever, those willing to stand up and be heard are those who WILL change the world.
FACT! Taking time to plan the coming year increases your chances of success.
FACT! Visibility doesn’t happen by chance, it happens by design.
FACT! The only way to do what you’re here to do… in a big way… is to be SEEN in a big way!
Join Kathleen Gage for a one-day experience where you will learn exactly what you need to do to create power-packed visibility. The kind of visibility that makes you an in-demand speaker, author, consultant and entrepreneur.
During this deep-dive experience you will…
- Learn how to gain massive visibility in your own backyard (perfect for anyone who doesn’t want to get on a plane… ever again)
- Understand how to become an in-demand media darling
- Learn how to find great opportunities both online and off to solve the visibility puzzle once and forever
- Discover the most powerful way to get in front of your sweet spot clients
- Find out the one “true secret” for gaining incredible visibility while filling your client base with ideal clients (this one insight will be worth far more than the price of admission)
- Have potential clients asking if they can hire you because of your market position and visibility
- Increase revenues and profit margins due to rock star visibility
- Be willing to bust out of old thinking and be seen for who you really are
In this power-packed event you will map out the coming 12 months in order to fully optimize your efforts. This is not a rah-rah event (although you will be inspired beyond measure)
This is the real-deal of strategically planning your success by planning your Rock Star Visibility!
Limited Seating. Tickets available at http://www.powerupforprofits.com/tranform2018
Kathleen Gage is a powerhouse woman of a certain age who is known as the “no-nonsense, common sense” speaker, author, marketing consultant, product creation specialist, and owner of Power Up for Profits.
Kathleen works with other women of a certain age who identify as conscious entrepreneurs ready to quit playing small in order that they can get their signature message out in a BIG way through speaking, writing, information products and a targeted online presence.
Her clients are driven by making a difference through their own unique voice.
Kathleen Gage’s memoir, Lost Soul, is scheduled for release in 2018. Her memoir is evident that no matter how far one falls, with grit, determination and commitment, anything is possible.
Although Kathleen is recognized as a top leader in her field, this wasn’t always the case. Kathleen made choices in her teens and early twenties that took her from a comfortable middle-class upbringing to a life of homelessness and being unemployable.
Kathleen Gage rose above seemingly insurmountable odds to become an award-winning business owner, bestselling author, Internet sales and marketing trainer, and highly sought-after keynote speaker.
As an early adopter of online marketing, Kathleen is known for cutting through the fluff. She speaks and teaches about what she believes are the core elements of a successful life: accountability, integrity, honesty, and living with passion and hope.
With more than 25 years of experience in sales, marketing, management, public relations, and promotions, Kathleen has consulted with and trained organizations such as the U.S. Marine Corps, Novus Corporation, and AT&T. She has acted in leadership and advisory capacities for many organizations, including being past president of the National Speakers Association Utah Chapter, past vice-chair and marketing chair for the Central Region Council for the Department of Workforce Services of Utah, and a member of the legislative council for the American Cancer Society of Utah.
Outside of her professional life, Kathleen can be found training for a marathon, walking her dogs, working in her many flower gardens, feeding her horses or playing a fierce game of cards. Kathleen is committed to healthy life in mind, body and spirit.
P.O. Box 551
Pleasant Hill, OR 97455
Kathleen @ kathleengage (dot) com