If you’ve been online for any length of time you’ve likely heard the term “sales funnel” talked about.
Most people agree you need a sales funnel, yet, many have no idea how to make them really work.
There is a process customers go through when buying your product. It is built on need and desire. The greater the investment on the part of your customer, the more you must build confidence, trust, and credibility in their mind. If you are selling $10 widgets, that’s one thing. If, on the other hand, you are seeking to build long-term relationships with your customers and be viewed as the “go-to” expert, you need a systematic approach. While widgets are sometimes part of my clients’ product offerings, they usually want to go beyond the widget and make a difference in the lives of their customers. They want to provide long-term solutions and create ongoing relationships with their customers. They want to build their business based on trust, value, and integrity.
No matter how great your product, most people will not buy a high-ticket product or a $1,000, $5,000, $10,000-plus mentoring course or consulting contract without first being introduced to you by way of a free or $20-$50 offering. This is what is referred to as “funnel marketing.”
1_Sales_FunnelCustomers enter your funnel by way of something that is very low risk such as a free or very inexpensive item. Based on their experience with that first contact with you, they decide what their next course of action will be.
Most people who use funnels stop with a one off approach.
But smart marketers know there is much more to the sales funnel process than this. Even if someone says no to your first offer, they may be interested in something else. But unless you know what that something else is, you are leaving a ton of money on the table. Additionally, you are not allowing your customers to have more than one choice in how to do business with you.
One person who is a hands-down expert on robust sales funnels is my buddy Susan Lassiter-Lyons. It’s shocking what Susan reveals about how much money most people leave on the table with the one-off model compared to her automated sales funnel system.
With the Automated Sales Funnel Susan made $43,587 in 7 Days. Imagine what that would be like.
Well you don’t have to imagine. You can find out on Tuesday, March 18th. Susan is going to share exactly what the process is and you’re invited to join us for a FREE webinar.
Click here to register. Limited spots available.