When someone decides to go vegan, terminology can be confusing. There are vegans, ethical vegans, plant-based dieters, and plant-based lifestylist to name just a few. Add to that the different types of foods being brought to market, and the confusion increases.



Enter an ethical word smith, Sandra Nomoto aka The Content Doctor, to the rescue. Sandra is committed to clearing up the Language of Veganism.

Known as “The Content Doctor” Sandra Nomoto is a content writer and editor for cruelty-free businesses, and copyeditor, ghostwriter, and book formatter for authors.

Sandra has always had a passion for language, and as a typical millennial, cares deeply about social and environmental justice.

Sandra graduated from the University of British Columbia (UBC) in English Literature and Film Studies, where she discovered a passion for film and was a founding member of the Vancouver Short Film Festival.

Nomoto’s communications career began in the public relations industry in 2005, before the age of digital marketing. She was awarded the 2009 Volunteer of the Year by Women In Film & Television Vancouver for her work on the Vancouver International Women in Film Festival and Spotlight Awards. She was also featured in the 2010 CRAVE Guide alongside VITA Daily and Danielle LaPorte. In 2016, she was part of the Marketing team that won the eWomenNetwork Best Social Media and Community Engagement Award. In 2012, her agency, Conscious Public Relations Inc., focused on PR campaigns for socially and environmentally responsible companies, and became the fourth PR firm in Canada to achieve B Corporation® certification.

Her upbringing as a middle child and Asian Canadian has benefited her with the experience of collaborating with a wide variety of groups, from seniors to successful business owners, non-profits, environmental activists, and TV/industry personalities.

Nomoto authored The Only Public Relations Guide You’ll Ever Need in 2019, and aspires to be a non-fiction book editor for vegan and spiritual authors. She currently serves as Secretary on the Board of Directors of Create Vancouver Society, which produces the Vancouver Mural Festival. She blogs at SandraNomoto.com, is a contributing writer at Cold Tea Collective, and practices Transcendental Meditation daily.


Introduction to Veganism


The Documentary Earthlings was Sandra’s introduction to the cruelty animals are subjected to and why a vegan lifestyle should be the goal. Over a period of time, Sandra replaced meat and dairy with more ethical choices. Going full vegan in 2018, Sandra has made it her mission to raise awareness about the vegan lifestyle by working with various business.

It was during meditation that she had what she calls her “ah ha” moment, realizing she could work with vegan and cruelty free businesses. Based on her extensive background, the focus was a natural next step.

Upon making the decision to move in this direction, she went through her database to let past and present clients know what she was up to.

Her experience has been that one can have a nice collaboration between being vegan and their professional life. Many vegans are finding that what they do professionally aligns very nicely with the vegan movement. Whether it be speaking, consulting, marketing, writing,

Cruelty free expands to many areas of our personal and professional life. More and more businesses are making the switch based on their own ethics and market demand.


Contact Sandra Nomoto









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