More than likely, you’ve heard that disease is hereditary. If you believe this, you’re not alone. Yet, this does not tell the whole story. Not all disease is passed on. What is passed on are lifestyle choices.



Often disease is based on what’s on the end of someone’s fork, but this is seldom acknowledged.

Enter Sherra Aguirre. Sherra is a is an articulate health enthusiast, environmentalist, and food security activist. She founded and led a successful business for three decades, winning national awards for entrepreneurship, innovation, and service excellence. She sold the company in 2016 to focus on sharing her passion for healthy diet and lifestyle. 

The shift for Sherra occurred when she saw family member after family member dealing with various life-threatening diseases that she vowed to do all possible to minimize her risks.

From her parents, grandparents, uncles, aunts and cousins who died untimely deaths, Sherra was determined to not be another family tragedy.

With health as her main motivation, Sherra began a quest that she will be the first to say is now a life-long mission.

Besides family members, Sherra realized many of her 1,200 employees struggled with health issues. Running a highly successful maintenance business, she realized many people just didn’t have the right information on nutrition.


Her health journey began when she was 30, yet, as she learned more and more about nutrition, she realized that the fact she still consumed meat and dairy was not giving her optimum health. This is when she went 100% vegan, free of all animal and dairy products. That was 11 years ago.


Freedom from a life of medication and disease


Since going plant-based, vegan she has been able to give up all medications and no longer has high blood pressure. Her results have inspired her to do all possible to raise awareness about the benefits of being vegan.

So much in fact, she wrote, Joyful, Delicious, Vegan. The book is packed with nutritional medicine, research and personal stories which demonstrate the effectiveness of a plant-based diet in restoring health.

Readers will be guided through simple steps to increase vitality and reduce dependence on medications by learning to prepare and enjoy flavorful plant-strong, anti-inflammatory foods, based on the recommendations of two world-renowned cardiologists, Dr. Caldwell Esselstyn and Dr. Dean Ornish, who have demonstrated positive patient results for many years.

Sherra shares her personal story of reversing her own hypertension and heart disease with tips and over 25 delicious recipes to ensure no one has to choose between great food and great health. Joyful, Delicious Vegan is the winner of the 2020 Pinnacle Book Award in Healthy Living.

There is plenty of evidence that many of the foods people choose to consume are not healthy. Sherra enjoys working with groups of people, educating them on healthy lifestyle choices. When individuals reach out to her on social media, she is more than happy to share ideas with them.

A big driver for Sherra in staying the course with the vegan lifestyle is compassion for animals and compassion for each other.


More about Sherra


Sherra Aguirre describes herself as high energy, in better overall health, and in many ways more fit than in her thirties or forties. She has practiced meditation and yoga daily for more than twenty-five years, and for many years has researched and read extensively about diet and lifestyle as the most important factors for achieving and maintaining good health. By adopting a whole plant-based diet, she improved her overall heart health and eliminated symptoms of hypertension despite a significant family history of heart attack, stroke, and high blood pressure. She is passionate about empowering others to maintain vibrancy and good health throughout their lifetimes. 

One of Aguirre’s main goals with her new book is to make the change to a healthier diet and lifestyle more accessible, particularly to African Americans and other communities who are at high risk for diabetes and heart disease.

Aguirre writes about the healing qualities of compassion, simplicity, and gratitude, and the ripple effect vegan eating can have on individuals, families, and communities. She is married with two daughters—Tembi Locke– actor, speaker, screenwriter, and New New York Times best-selling author; and Attica Locke– multiple award-winning novelist, New York Times best-selling author and screen writer/producer.

Learn more about Sherra at