If you’ve been on the Internet for even a short period of time you have likely heard that Social Networking is the latest and greatest hot thing on the Internet. In many ways it is.  However, as much as Social Networking can help you build your business, it can be a huge waste of time.
You will hear mixed reviews of whether or not Social Networking and Social Networks are worthwhile. The fact is, hundreds of millions of people use Social Networks. Social networks can be used both personally and professionally. I personally use them as a compliment to my overall online presence and online marketing strategies.
One of the most beneficial Social Networks I belong to is FaceBook. I have met some outstanding Joint Venture Partners, reconnected with colleagues and friends from the past and built my opt in subscriber list with people who are interested in my information.

Because I am strategic in what I do, I have been able to build my visibility, credibility, list size and revenues.  Notice I said strategic in what I do.
Be Specific For Best Results
To get the most out of your efforts there are some specific things you need to do. More than ever you have to focus on building good relationships in business. The Internet allows you to do this on a global level, but as much as this global reach can help you, it can hinder and harm your reputation.
The main thing to remember is there are people on the other end of your messages and postings. You will benefit greatly by getting in the mindset of relationship marketing.
It’s about Relationship Marketing
Social networks encourage various types of relationship marketing. They also encourage and support (most do) activity that can be commercial, social or a combination of the two. Depending on the Social Network, many of these online community members share a common interest such as hobbies, religion, professional, cultural, or politics.
Think of Social Networks in terms of any network you build, whether online or off. There are some people you would gladly associate with, while others you would not. Establish criteria for who you will accept in your network.
The thing about being involved in a Social Network is you have to nurture what you are doing. You have to spend time in it and as with anything else the more you put into it the more you get out.
Are They For Everyone?
Some people wonder, “Is Social Networking for everyone?” Absolutely not. The best way to find out if Social Networking is for you is to explore it.
A great resource to learn more about Facebook is Mari Smith. Recently, I had the opportunity to Interview Mari. She gave an incredible amount of information that cut through the confusion.
To listen in click here.
Mari has an excellent program that is designed to teach you the ins and outs of Facebook. You will discover how to use Facebook to create a loyal following, build profitable relationships, and explode your business! Learn more here.